Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase.
Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere," and it would have marked Apple's largest media purchase to date had a deal been established.
Instead, Hello Sunshine is being purchased by an upcoming media venture run by two former Disney executives backed by Blackstone Group. According to The Wall Street Journal, the purchase was made as part of a plan to build an independent entertainment company.
There is no word on how much was paid for Hello Sunshine, but Reese Witherspoon and current CEO Sarah Harden will join the board of the new company and will continue to operate it.
Though Apple did not purchase Hello Sunshine, the two companies will continue to work together. Hello Sunshine is responsible for "The Morning Show" and it is involved in multiple upcoming Apple TV+ projects including "Surface" starring Gugu Mbatha-Raw, "The Last Thing He Told Me" with Julia Roberts, and country music reality series "My Kind of Country."
Recent rumors have suggested that Apple is exploring other purchase opportunities and has expressed interest in film studio A24. A24 has developed hit movies like "Hereditary," "Moonlight," "Lady Bird," and "Midsommar," plus it already has a content deal with Apple.
A24 and Apple have partnered on "Mr. Corman" and "On the Rocks" along with and upcoming films "Sharper," "The Sky is Everywhere," "The Tragedy of Macbeth," "Bride," and more.
Popular Stories
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
