Apple Demos Filmmaking Techniques in New Shot on iPhone Video
Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone.
The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.
There's a technique on a DIY crane shot captured by dropping an iPhone onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.
Apple regularly shares Shot on iPhone videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.
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The photographer Austin Mann has today published his in-depth annual review of the latest iPhone's camera capabilities, this time focusing on the iPhone 13 Pro. Mann's tests were performed in Ruaha National Park, Tanzania, looking at each of the iPhone 13 Pro's camera upgrades, including Macro mode, increased telephoto zoom and Cinematic mode.
ProRAW image shot with the iPhone 13 Pro's ...
Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on iPhone" movies.
The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more.
The videos were shot using one of Apple's new iPhone 12 devices, and the full...
Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals.
"Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the iPhone 12."
As with other "Everyday Experiments"...
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...
The winners of the 14th annual iPhone Photography Awards were announced today following submissions from thousands of photographers from all over the world.
"Transylvanian Shepherds" photo shot by Istvan Kerekes The recipient of the "Photographer of the Year Award" went to photojournalist Istvan Kerekes from Hungary for his photo "Transylvanian Shepherds." In the photo, shot on an iPhone 7,...
Apple today shared a new "Hometown" shot on iPhone video, which was made in honor of Black History Month. The video features the hometowns of visionary Black photographers including Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James.
Director Philip Youmans follows the photographers as they explore their hometowns. Chicago, Illinois; Los Angeles, California; Charlotte,...
iPhone 13 Pro and iPhone 13 Pro Max reviews were published today, with the devices receiving praise for their smoother ProMotion displays, longer battery life, and improved cameras, but there was one consistent complaint among the reviews.
On the iPhone 13 Pro and iPhone 13 Pro Max, a new feature is the ability to take macro photos. As noted by Input's Raymond Wong, however, this new...
Apple's virtual "California Streaming" event kicked off on Tuesday, September 14th, 2021.
Recap Video of what was announced:
Apple provided a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We updated this article with live blog coverage and issued Twitter updates through our @MacRumorsLive account as the keynote unfolded. Live blog...
Apple today updated iMovie and Clips with support for several new features that are set to be introduced alongside the iPhone 13 models.
iMovie now supports Cinematic Mode and can be used to add, adjust, and delete focus points and modify the depth of field effect in Cinematic Mode video. Cinematic Mode is a feature that's available on all of the iPhone 13 models, but footage can be edited ...
Upcoming Apple TV+ movie "The Tragedy of Macbeth" is set to premiere at the BFI London Film Festival on the final day of the event, Sunday, October 17.
Apple also plans to offer preview screenings of the film at London Film Festival partner cinemas across the UK.
Written by Joel Coen, "The Tragedy of Macbeth" is set to star Denzel Washington and Frances McDormand. Filmed entirely in black ...
Top Rated Comments
This is the heart and soul of Apple.
Great vid.
Do they mention that they don't use the iPhone's native camera app? I think that's the biggest tip.
If you're making something that needs to be viewed on something large than an iPhone, don't use the built in camera app. The noise reduction will leave you with little room to alter anything without terrible artifacts.