Apple Demos Filmmaking Techniques in New Shot on iPhone Video
Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone.
The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.
There's a technique on a DIY crane shot captured by dropping an iPhone onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.
Apple regularly shares Shot on iPhone videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.
Popular Stories
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max and M5...
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020.
It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories.
As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling.
On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...