Apple Demos Filmmaking Techniques in New Shot on iPhone Video

Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an ‌iPhone‌.


The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.

There's a technique on a DIY crane shot captured by dropping an ‌iPhone‌ onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.

Apple regularly shares Shot on ‌iPhone‌ videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.

Top Rated Comments

TheYayAreaLiving Avatar
9 weeks ago
You can learn a lot from watching this video. Very nifty.
Score: 4 Votes (Like | Disagree)
truszko1 Avatar
9 weeks ago
I like these! I might use some in my future videos :D
Score: 3 Votes (Like | Disagree)
transpo1 Avatar
9 weeks ago

I think they only mentioned that additional software was used – but not which one. What would you suggest for this kind of filming? Filmic Pro?
Filmic Pro is great.
Score: 1 Votes (Like | Disagree)
Darth Tulhu Avatar
9 weeks ago
Truly "the intersection of technology and the liberal arts", in action.

This is the heart and soul of Apple.

Great vid.
Score: 1 Votes (Like | Disagree)
netdudeuk Avatar
9 weeks ago
A very nice video.
Score: 1 Votes (Like | Disagree)
macsound1 Avatar
9 weeks ago
Incredible tips and I love how simple they are. Even to the point that they don't clean up the garage or attic when filming.
Do they mention that they don't use the iPhone's native camera app? I think that's the biggest tip.

If you're making something that needs to be viewed on something large than an iPhone, don't use the built in camera app. The noise reduction will leave you with little room to alter anything without terrible artifacts.
Score: 1 Votes (Like | Disagree)

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