Apple Shares 11 Reasons Why Business Users Should Choose Macs

Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business."

apple mac business page
On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an ‌M1‌ overview [PDF] that explains the benefits of the ‌M1‌ chip. The information isn't new, but it does provide a look at all of Apple's ‌M1‌ marketing materials.

The ‌M1‌, Apple explains, offers up to 2x faster Excel performance, 50 percent faster web app responsiveness, and 2x longer battery life when video conferencing on Zoom.

When compared with the latest model of the best-selling PC notebook purchased by businesses in its price range, MacBook Air with M1 offers up to 2x faster Excel performance, up to 50% faster web application responsiveness, up to 2x faster browser graphics performance and up to 2x longer battery life when video conferencing with Zoom on a single charge.

Apple also highlights the MacBook Air's long battery life, device security, and integration with iPhone as reasons why the Mac is superior to PCs.

Businesses can set up Macs from anywhere with zero-touch deployment, and Macs are intuitive to use and easy to manage with features like Migration Assistant so companies won't need to rely as much on IT support staff. Apple cites a study that says the Mac is less expensive to run because it needs fewer support tickets and less software, saving businesses up to $843 over a three-year period.

According to Apple, 84 percent of the "world's top innovators" like Salesforce, SAP, and Target run Macs at scale, and business apps "run beautifully" on the Mac. Apple's site aims to convince businesses that employees should be given the "power to work the way they want" using the "tools they love" to inspire them to do better work.

Top Rated Comments

jasnw Avatar
37 months ago
They actually had a twelve-item list, with #12 being:

“Apple provides a clear road map of future plans so business can feel secure in their future with Mac computers.”

Then they realized that this wasn’t true.
Score: 25 Votes (Like | Disagree)
1paine1 Avatar
37 months ago
Apple almost goes out of its way to make these things a pain for businesses. I have been trying for many years and it only gets worse. Something as easy as using two monitors is a gigantic hassle. Maybe invest in your product to convince us, not your marketing!
Score: 23 Votes (Like | Disagree)
thejadedmonkey Avatar
37 months ago

Best ratio performance/$ the M1 mac has
Until it breaks and you need to buy a 2nd device to cover downtime (my company gave me a loaner laptop when I had to get mine fixed). And until Apple can address this, a mac is no better than a paperweight when it comes to business.

I work for a multi-million dollar company, and we still have to use the same Applecare service that the common plebians use. While I'm not knocking it, it means that something like a piece of dirt under a keyboard caused multiple-day downtime (and that's with a loaner laptop purcahsed by my company at their own expense), and taking it in to get the keyboard fixed might result in all of your data being wiped. There's nothing business friendly about it.

Dell will come on site and replace a keyboard, no downtime at all except while they're physically working on the computer.
Score: 18 Votes (Like | Disagree)
rum0rm0nger Avatar
37 months ago

Best ratio performance/$ the M1 mac has
Channeling your inner yoda?
Score: 14 Votes (Like | Disagree)
Mousse Avatar
37 months ago

good - unfortunately many many IT organizations refuse to support Macs ...
And they have a legitimate reason why. Because...

Until it breaks and you need to buy a 2nd device to cover downtime (my company gave me a loaner laptop when I had to get mine fixed).
This is why IT doesn't want to support Macs. Look at it from the IT perspective. If RAM/SSD starts acting flakey, they have to replace the whole machine, which means worker looses all their data/work. Worker gets mad at IT guy for not replacing RAM/SSD, because those are replacable/upgradable in PCs.

If Apple wants the enterprise business, they need to make Macs flexible/modular so an IT guy can get the worker back up and running in the shortest time possible. Ugly PC business machines can have its RAM or HD or video card or PS replaced and running again in 5-10 minutes.
Score: 14 Votes (Like | Disagree)
aidler Avatar
37 months ago
It would be a huge risk for any business to be dependent on Macs you don't have total control over.
Score: 12 Votes (Like | Disagree)

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