Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut - MacRumors
Skip to Content

Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the iPhone 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

iphone 13 yellow with text
The report also outlines a number of expectations for the iPhone 13 series, most of which have already been rumored:

  • Same four sizes as the current lineup
  • September announcement
  • At least one model with LTPO display to enable variable refresh rate
  • Smaller notch
  • Camera upgrades will focus on video, including improved optical zoom
  • Upgraded chip based on same 6-core design as current A14
  • No in-display Touch ID, although Apple did test the technology for the iPhone 13

In addressing the smaller notch on the iPhone 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 iPhone will still include one. It is, however, likely to be reduced further in size compared to the iPhone 13's notch.

Related Forum: iPhone

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Duo Will Start at $2,000, Won't Launch Until at Least October

Tuesday September 8, 2026 9:45 pm PDT by
Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...
iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
airpods pro 3 blue

AirPods With Cameras Were Supposed to Debut Today, Now Delayed

Wednesday September 9, 2026 4:35 am PDT by
Apple planned to introduce high-end in-ear AirPods with built-in cameras for analyzing the surrounding environment at today's event, but the launch has been pushed to next year, Bloomberg's Mark Gurman reports. In early August, Gurman said the earbuds were progressing well enough to potentially ship before the end of the year. By mid-August, though, he reported that Apple had pulled the model...

Top Rated Comments

prizm Avatar
68 months ago
I guess it doesn't really help to complain about lack of touch ID. But I will anyway. I want touch ID, damn it.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
68 months ago

I hope you’re right, love my crisp white mini led iPad display 😁 if we get proper white displays, I’ll be on the first flight to Vegas to party. 💃🕺😂
Yes, please come. Resorts world just opened. It took 10 years to have this casino up! It’s beautiful!!!

Thats $4.3 billion dollars.




Attachment Image

Attachment Image
Score: 8 Votes (Like | Disagree)
68 months ago

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.
It will be the same. MR forum will be filled with complaints and how Apple is no longer "innovative."

The expected complaints: no periscope lens, no 144Hz refresh rate, still have a notch, no USB-C, etc.

And that won't change how Apple will keep breaking revenue records the next quarter, just like with the iPhone 12 series... :D
Score: 8 Votes (Like | Disagree)
68 months ago
Considering how well the iPhone 12 line sold during a pandemic (and late so fewer months too) I would expect the 13s to do even better.
Score: 7 Votes (Like | Disagree)
jav6454 Avatar
68 months ago
Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).
Score: 7 Votes (Like | Disagree)
hatchettjack Avatar
68 months ago
I want a red pro max! or orange!
Score: 6 Votes (Like | Disagree)
Latest Stories
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
15 hours ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
19 hours ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
20 hours ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
1 day ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
1 day ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
2 days ago
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
2 days ago
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
2 days ago
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
2 days ago
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
2 days ago
MacRumors Giveaway: Win an iPhone Duo From iMazing
MacRumors Giveaway: Win an iPhone Duo From iMazing
2 days ago
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
2 days ago
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
2 days ago
The MacRumors Show: Is the iPhone Duo Actually Worth It?
The MacRumors Show: Is the iPhone Duo Actually Worth It?
2 days ago
Apple Designers Explain the Thinking Behind iPhone Duo
Apple Designers Explain the Thinking Behind iPhone Duo
2 days ago
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
2 days ago
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
2 days ago
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
2 days ago
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
2 days ago
iPhone 18 Pro Demand Stronger Than Expected
iPhone 18 Pro Demand Stronger Than Expected
2 days ago
Fan Site Lets You 'Design the Next iPhone'
Fan Site Lets You 'Design the Next iPhone'
2 days ago
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
2 days ago
iPhone 18 Pro: The New Features You Should Try First
iPhone 18 Pro: The New Features You Should Try First
2 days ago
iPhone 18 Pro: Using the New Variable Aperture Lens
iPhone 18 Pro: Using the New Variable Aperture Lens
2 days ago
Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations
Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations
2 days ago
Apple CEO John Ternus Teases iPhone 18 Pro Launch Day
Apple CEO John Ternus Teases iPhone 18 Pro Launch Day
2 days ago
First iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 Orders Arriving to Customers
First iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 Orders Arriving to Customers
2 days ago
iPhone 18 Pro Launching Tomorrow With These 10 New Features
iPhone 18 Pro Launching Tomorrow With These 10 New Features
3 days ago
How to Get the New 3-Month Trial of Apple One Premier ($120 Value)
How to Get the New 3-Month Trial of Apple One Premier ($120 Value)
3 days ago
New iPhone 18 Pro Models Will Have Day One Update
New iPhone 18 Pro Models Will Have Day One Update
3 days ago