Apple in Talks With NFL for Sunday Ticket Streaming

Apple is interested in streaming rights for the National Football League's "Sunday Ticket" package, reports The Information. Apple has had discussions with NFL executives, but the NFL is also speaking with TV networks and other tech firms as well.

nfl sunday ticket
Sunday Ticket streaming content currently airs on DirecTV, but it is up for auction and should Apple acquire the rights, out-of-market fans will be able to watch non-prime time games from all 32 NFL teams on Apple TV+.

DirecTV pays somewhere around $1.5 billion to broadcast the Sunday Ticket games, but its deal with the NFL expires in 2022, paving the way for other networks to bid on the package. The NFL is looking to get more money when establishing a new deal.

ESPN parent company Disney is said to be interested in acquiring the rights for the ESPN streaming service, and according to The Information, Apple is not seen as a serious contender for the rights because it has been reluctant to invest money in entertainment programming.

That said, Apple has an ongoing relationship with the National Football League, and in 2020, hired James DeLorenzo to run a sports division for ‌Apple TV+‌. DeLorenzo previously negotiated Amazon's deal with the NFL to stream live games.

Apple previously held talks with the Pac-12 conference about live streaming college sports, but nothing ever came of those talks and there continues to be little sports-related content on ‌Apple TV+‌.

Acquiring the rights to the NFL's Sunday Ticket package would draw a wider audience to ‌Apple TV+‌, appealing to those who live away from their favorite football teams.

Top Rated Comments

dba415 Avatar
7 months ago
The NFL sucks with their exclusive deals. How they ruined ESPN NFL 2K by signing the exclusive deal with Madden will always anger me
Score: 14 Votes (Like | Disagree)
blairh Avatar
7 months ago
Remove it from Direct TV. Needs to be on a streaming service.
Score: 10 Votes (Like | Disagree)
CWallace Avatar
7 months ago
I expect Disney (ESPN) and Amazon to bid hard for this, so Apple might feel that if the "going price" is, say, $3 billion it might not be worth it compared to spending that $3 billion on additional original programming.
Score: 9 Votes (Like | Disagree)
lsutigerfan1976 Avatar
7 months ago
Honestly. All I care about is NFL redzone. I could do without anything else. Just let me subscribe to Redzone.
Score: 9 Votes (Like | Disagree)
icwhatudidthere Avatar
7 months ago
This may be turn out to be unfounded but I really hope we don't see price increases to add sports.
Score: 5 Votes (Like | Disagree)
LarrySW Avatar
7 months ago
Smart use of what would be basically pocket change for Apple.
Score: 4 Votes (Like | Disagree)

Related Stories

mlb banner

Apple Reportedly Looking to Broadcast Major League Baseball Games Next Season

Monday January 10, 2022 2:18 pm PST by
Apple has entered into discussions with Major League Baseball about a potential deal that would see the company broadcasting MLB games next season, reports The New York Post. The talks are described as "substantial" and "serious," and a deal would provide Apple with a way to establish Apple TV+ as a destination for sports content. At the current time, Apple TV+ offers TV shows and movies,...
nfl

Apple 'Ready to Spend Billions' on Live Sports Content Over Next Four Years

Friday January 14, 2022 3:52 am PST by
Apple is on an "aggressive hunt" for potential deals that would allow it to broadcast live sports content on its TV+ streaming service as part of a wider effort to boost subscription numbers, according to a new report from investment firm Wedbush. In a new investor note, seen by MacRumors, Wedbush analyst Dan Ives said he regards Apple's decision not to acquire a movie studio yet as a clear...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
samsung gaming hub

CES 2022: Samsung Gets Into NFTs and Gaming With Latest TVs

Monday January 3, 2022 10:34 am PST by
Samsung today introduced a number of new features that are coming to its 2022 TV sets, including a new Gaming Hub that will allow Samsung Smart TVs to compete with built-in services like Apple Arcade as well as various consoles. The Samsung Gaming Hub is a new Tizen-powered "discovery platform" that's meant to allow Samsung TV owners to play console-quality games through integration with...
apple tv plus banner

Apple TV+ Coming to Comcast and Sky Devices [Updated]

Thursday October 28, 2021 6:13 am PDT by
Apple TV+ will be coming to Comcast devices, expanding the range of devices that Apple's streaming service is available on and expanding its audience to even more customers, Comcast's CEO announced today during the company's earnings call. The news was broken by Comcast CEO Brian Roberts, who said during the company's quarterly earnings call that Apple and Comcast have agreed on a deal that...
apple tv plus banner

Apple TV+ App Now Rolling Out to Sky Q and Sky Glass TVs

Tuesday December 14, 2021 7:44 am PST by
The Apple TV+ app is now rolling out to Sky Q and Sky Glass TV devices, following a deal between Apple and Comcast earlier this year. Users of the Sky Q set-top box and the new Sky Glass TV will see the Apple TV+ automatically appear on their device, but it is possible to expedite the installation if it has not yet occurred by navigating to Settings, System Management, Resets & Updates, and...
apple tv plus banner

Apple TV+ Expected to Reach 36 Million Subscribers By 2026, Far Short of Rivals

Wednesday October 13, 2021 4:56 am PDT by
Apple's TV+ digital streaming service is expected to have a total of 36 million subscribers by the end of 2026, according to research firm Digital TV Research (via The Hollywood Reporter). According to the research, Disney's wildly successful streaming service will overtake Netflix and reach 284.2 million subscribers by 2026. Netflix by comparison is expected to hit 270.7 million subscribers ...
Apple TV Stick vs Box Feature

Apple Abandoned Low-Cost TV Dongle Plans, but Looking to Double New Apple TV+ Content Rate in 2022

Friday September 10, 2021 7:37 am PDT by
Apple has abandoned its plans for a low-cost Apple TV dongle and is set to significantly accelerate and expand the output of new content on Apple TV+ next year, according to The Information. Sources said to be familiar with Apple's plans speaking to The Information have apparently revealed many of the company's internal discussions and attitudes around Apple TV+ in detail. The company...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...