Apple's Online Store in India Drives Significant Shipment Growth in Q1 2021

Apple enjoyed a "significant increase" in shipments in India in the first quarter of 2021, according to Canalys, suggesting the opening of its online store in the country late last year has been reaping rewards for the company (via DigiTimes).

india online store
Launched in September 2020, Apple's Indian online store offers a full range of Apple products and accessories with shopping assistance from Apple Specialists, EDU pricing for students, free no-contact delivery, financing options, a trade-in program for iPhone sales, and more.

Driven largely by traffic to the store that led to subsequent purchases, Apple became the fifth largest computer brand in India in Q1, with shipments of desktops, notebooks, tablets, and workstations combined reaching 208,000 units.

Research firm IDC's figures also indicate Apple's computer shipments in India (excluding tablets) grew 335.5% year-on-year in the first quarter and only lagged behind Asustek's by around 2,000 units. Apple and Asustek were tied for fifth place in IDC's rankings for computer brands in India in the quarter.

In a January earnings call, Apple CEO Tim Cook said that its India online store had received a "tremendous" response since opening, and that it had doubled Apple's smartphone share in the country to 4% in the December quarter. Cook said that as a result of the success, Apple was bringing forward plans to launch brick-and-mortar retail stores in the country.

Top Rated Comments

djcerla Avatar
12 months ago
Looks like Tim Cook was right about India. There’s a booming middle class hungry for Apple stuff, apparently.
Score: 4 Votes (Like | Disagree)
himanshumodi Avatar
12 months ago
I really hope their service and support is as good as it is in the rest of the world. With the base product, apple care+ and apple exchange rate, the products are obscenely expensive for India market. But if the support to go with it is good, a lot of the rich, upper middleclass folks will end up buying because of sheer longevity of Apple products (and the status associated with the brand).
Score: 4 Votes (Like | Disagree)
One2Grift Avatar
12 months ago
Apple bringing its share to 10% in India would be a shock and certainly an incredible success point. Apple has decent sized shares in many industrialized countries but these markets are quite penetrated. Apple is virtually nada elsewhere. As such iPhone cominggrowth projections are quite small at around 3%.
India is a huge market. It alone would propel that 3% upwards to 4 or 5%.
we’ll see if it’s reality but iPhone a couple of points on iPhone revenue is huge.
Score: 3 Votes (Like | Disagree)
Ramchi Avatar
12 months ago
Apple carefully playing India. Their products are sold more in the off market sources, second hand, scalpers from ME, Singapore,China,Hong Kong routs. I was able to get iPhone Xs Max 512 GB for excellent price ($800-$900) about 18 months back and could sell it after 10 months almost for the same price (under warranty).

If their mid ranger editions could match the prices of OPO Flagship version, then there will be huge shift in user base to iPhones(which Apple may not do) . Hence their growth in terms of market share will be very very slow but in terms of growth percentage it will be very impressive

.iPhone 11 price was the perfect one.

Right now my iPhone 12 Pro Max 512 costs $2100 in India.
Score: 3 Votes (Like | Disagree)
Madhava Avatar
12 months ago

What would “really serious” look like? Remember, Apple does not chase market share (though they are curiously eager to brag about it when they have the edge) and will always protect their industry leading profit margins. So within those parameters what should Apple be doing to make gains in India? As a shareholder who is frustrated by the recently stagnant stock price I really want to know.
Apple should
Provide after sales support similar to that of US.
Open offline stores in metropolitan cities.
Introduce Apple backed monthly payments for buying hardware. (Current plans charge high interest on top of already premium price)
Make services (tv+, news, etc..) available in multiple Indian languages.

There are at a minimum 100 million Indians who can easily afford Apple devices (Still very low estimate). They need to see the value what Apple brings.
Score: 2 Votes (Like | Disagree)
Vratikranka Avatar
12 months ago

I must admit I don't know much about this. However, I do know many of the models sold in India are not even available in the US. Do they manufacture their flagship phones there?
Yes they do.
Score: 1 Votes (Like | Disagree)

Related Stories

Global Top 6 Smartwatch OEMs Q3 2021

Samsung Narrowing Gap With Apple Watch as Apple's Shipments Fall

Monday November 22, 2021 7:33 am PST by
While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research. Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be...
iOS App Store General Feature JoeBlue

Ukraine Asks Apple to Stop Product Sales and Block App Store Access in Russia

Friday February 25, 2022 3:19 pm PST by
Ukrainian vice prime minister Mykhailo Fedorov today wrote a letter to Apple CEO Tim Cook calling on Apple to stop device sales and block App Store access in Russia. In the letter, Fedorov says that he is asking for Apple's support to stop supplying Apple services and products to users in Russia amid the Russian invasion of Ukraine.I appeal to you and I am sure you will not only hear, but...
iPad Air Feature 2 teal

Unreleased iPhone, Entry-Level iPad, and iPad Air Imported Into India Ahead of Rumored Spring Launch

Tuesday February 1, 2022 8:56 am PST by
An unreleased iPhone, an entry-level iPad, and what is likely to be the next-generation iPad Air have been imported into India ahead of their expected announcement this spring. Last month, Apple filed two new iPad models and one new iPhone in the Eurasian Economic Commission database with model numbers that do not correlate with any currently released product. Those same model numbers have...
apple lineup except the ipad is sad

Apple Reports All-Time Quarterly Revenue Records for iPhone, Mac, Wearables, and Services

Thursday January 27, 2022 1:50 pm PST by
Apple today reported its earnings results for the fourth quarter of 2021, which corresponds with the first quarter of the 2022 fiscal year. Overall, Apple reported revenue of $123.9 billion, which is an all-time quarterly record for the company. On a category-by-category basis, Apple also set all-time quarterly revenue records for the iPhone, Mac, Wearables, and Services:iPhone: $71.6...
iPhone 12 Made in India

iPhone 12 Production Halted in India by Protests Over Food Poisoning

Tuesday December 21, 2021 7:26 am PST by
iPhone 12 production in India has been halted by protests over food poisoning at a Foxconn factory, Reuters reports. Foxconn's manufacturing plant near Chennai in southern India, which produces iPhone 12 models, is set to remain shut this week after protests by workers. Protestors reportedly blocked a major highway leading to the plant in response to 150 employees being admitted to hospital...
iPhone SE 3 stacked

5G iPhone SE Shipments Expected to Reach Up to 30 Million Units This Year

Thursday March 17, 2022 3:57 am PDT by
Apple's new third-generation iPhone SE with 5G connectivity is set to go on general sale on Friday, and Taiwan-based analysts have today shared their shipment expectations for the device over the coming year. Apple's new iPhone SE shipments are expected to reach 30 million units in 2022, according to estimates by DigiTimes research analysts Sean Lin and Luke Lin. That's at the top-end of the ...
apple india

First Apple Store in India Delayed Due to Global Health Crisis

Friday August 6, 2021 2:18 am PDT by
The first physical Apple retail store in India, promised by Apple CEO Tim Cook last year to open in 2021, has been delayed due to the worldwide health crisis, the company has confirmed to The Indian Express. Last year, during an earnings call, Apple CEO Tim Cook stated that his company plans to open its first official Apple Store in India by 2021. Clearly, due to the unforeseen and...
iPhone 13 Feature Candy Corn

iPhone Was the Most Popular Smartphone in Q4 2021

Tuesday January 18, 2022 5:50 am PST by
iPhones accounted for around one-fifth of all smartphone shipments in the fourth quarter of 2021, allowing Apple to reclaim first place as the biggest smartphone vendor, according to a report from Canalys. Canalys estimates that the iPhone accounted for 22 percent of worldwide smartphone shipments in the fourth quarter of 2021. The scale of Apple's shipments is thanks to strong demand for...

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...