Apple's Online Store in India Drives Significant Shipment Growth in Q1 2021
Apple enjoyed a "significant increase" in shipments in India in the first quarter of 2021, according to Canalys, suggesting the opening of its online store in the country late last year has been reaping rewards for the company (via DigiTimes).
Launched in September 2020, Apple's Indian online store offers a full range of Apple products and accessories with shopping assistance from Apple Specialists, EDU pricing for students, free no-contact delivery, financing options, a trade-in program for iPhone sales, and more.
Driven largely by traffic to the store that led to subsequent purchases, Apple became the fifth largest computer brand in India in Q1, with shipments of desktops, notebooks, tablets, and workstations combined reaching 208,000 units.
Research firm IDC's figures also indicate Apple's computer shipments in India (excluding tablets) grew 335.5% year-on-year in the first quarter and only lagged behind Asustek's by around 2,000 units. Apple and Asustek were tied for fifth place in IDC's rankings for computer brands in India in the quarter.
In a January earnings call, Apple CEO Tim Cook said that its India online store had received a "tremendous" response since opening, and that it had doubled Apple's smartphone share in the country to 4% in the December quarter. Cook said that as a result of the success, Apple was bringing forward plans to launch brick-and-mortar retail stores in the country.
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Top Rated Comments
India is a huge market. It alone would propel that 3% upwards to 4 or 5%.
we’ll see if it’s reality but iPhone a couple of points on iPhone revenue is huge.
If their mid ranger editions could match the prices of OPO Flagship version, then there will be huge shift in user base to iPhones(which Apple may not do) . Hence their growth in terms of market share will be very very slow but in terms of growth percentage it will be very impressive
.iPhone 11 price was the perfect one.
Right now my iPhone 12 Pro Max 512 costs $2100 in India.
Provide after sales support similar to that of US.
Open offline stores in metropolitan cities.
Introduce Apple backed monthly payments for buying hardware. (Current plans charge high interest on top of already premium price)
Make services (tv+, news, etc..) available in multiple Indian languages.
There are at a minimum 100 million Indians who can easily afford Apple devices (Still very low estimate). They need to see the value what Apple brings.