Apple TV+ Shares Trailer for Musical Comedy Series 'Schmigadoon!' Ahead of July 16 Premiere

Apple today announced the release of the official trailer for the upcoming musical comedy series "Schmigadoon!" ahead of its July 16 premiere on Apple TV+.


A parody of iconic Golden Age musicals, Apple says "Schmigadoon!" stars Cecily Strong and Keegan-Michael Key as a couple on a backpacking trip designed to reinvigorate their relationship who discover a magical town living in a 1940s musical. They then learn that they can't leave until they find "true love."

Apple says the series has a star-studded cast featuring Strong and Key along with Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski, and Ann Harada.

The first two episodes of the six-episode season will premiere on July 16 on Apple TV+, followed by one new episode weekly every Friday.

In other Apple TV+ news, today marks the premieres of the second season of animated musical comedy "Central Park," the whale documentary "Fathom," and the documentary "Who Are You, Charlie Brown?" narrated by Lupita Nyong'o.

Top Rated Comments

Klae17 Avatar
38 months ago
This looks amazing and the cast is A+!
Score: 13 Votes (Like | Disagree)
filmantopia Avatar
38 months ago
I’m actually excited about a lot of Apple TV+ content now.
Score: 11 Votes (Like | Disagree)
WaxedJacket Avatar
38 months ago
It's like watching one of Tim Cook's fever dreams.
Score: 9 Votes (Like | Disagree)
kc2kth Avatar
38 months ago
Dissenting opinion here. Strong cast, but the plot sounds terrible. Straight out of Hallmark Channel kind of stuff. Of course lots of people like Hallmark Channel, but I'm not one of them.
Score: 9 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
38 months ago
I like the couple of instances of "Apple says..." in the article and what it sort of implies. "Well, Apple saaaays that it stars Cecily Strong, but can we really trust them?" ?
Score: 7 Votes (Like | Disagree)
WiseAJ Avatar
38 months ago
Apple is on fire with TV+, wow.
Score: 5 Votes (Like | Disagree)

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