Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor.

app store blue banner
She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option for content?"

Cook clarified that by control, he meant control over data, and he told the judge that customers can choose between Android phones and the iPhone.

Rogers was not satisfied with that answer, and asked again what the issue is with Apple allowing customers to buy cheaper V-Bucks (Fortnite's in-game currency) either in-app or by linking out to a website.

"If we allowed developers to link out like that, we would give up our monetization," said Cook. "We need a return on our IP. We have 150,000 APIs to create and maintain, numerous developer tools, and processing fees."

Judge Rogers said that Apple could monetize in other ways, pointing out that games make up most of the in-app purchases. "It's almost as if they're subsidizing everyone else," she said. Rogers used the example of banking apps on the ‌App Store‌. "You don't charge Wells Fargo, right? But you're charging gamers to subsidize Wells Fargo."

Games are transacting on the platform, said Cook in explanation. He also explained that having a large number of apps available for free increases the traffic to the ‌App Store‌, creating a much larger audience for gaming apps than would be available if there weren't free apps available.

Judge Rogers said that taking a cut of in-app purchases for games while not charging other apps is a "choice." "There are clearly other options," said Cook. "We think overall, this is the best one." Rogers said that she understands that Apple brings users to the games, but after the initial interaction, game developers are keeping their customers. "Apple's just profiting off of that it seems to me," she said."

"I view it differently. We're creating the entire amount of commerce on the store and we do that by getting the largest audience there. We do that with a lot of free apps, those bring a lot to the table," Cook argued.

"You have no in-app competition on in-app purchases," said Rogers. Cook explained that people can purchase games on other platforms, something that's up to the developer to explain.

Judge Rogers said that she did not believe that Apple lowered its ‌App Store‌ fees for developers making under $1 million because of COVID, instead suggesting that Apple's motivation was the litigation that it is facing. "It was because of COVID," said Cook. "Of course, I had the lawsuit in the back of my mind." Google changed its practices due to competition, argued the judge, referencing Google's decision to also cut Play Store pricing. "You didn't change because of competition," she added.

Rogers then asked Cook about a survey that found 39 percent of developers are dissatisfied with the ‌App Store‌, which led to some of the most damning questioning of the trial. Cook said he wasn't aware of the survey, but the fact that 40k apps are rejected per week leads to some friction because sometimes developers and users don't have incentives that align with one another.

"It doesn't seem to me like you have competition or feel much incentive to work for developers," Rogers told Cook. She said she hadn't seen evidence that Apple conducts surveys regarding developer satisfaction or makes changes for developers. Apple and Epic will give closing statements on Monday, May 24, which will mark the conclusion of the trial.

Top Rated Comments

Scipster Avatar
16 months ago
Lol everyone was quick to praise the Judge when she grilled Tim Sweeney. YGR is just doing her job. She has to ask the tough questions. Who knows where it will lead.
Score: 65 Votes (Like | Disagree)
kiensoy Avatar
16 months ago
Judge is bringing up some good points. I don’t think that means she is biased or sided with Epic.
Score: 50 Votes (Like | Disagree)
Freida Avatar
16 months ago
The article sounds one sided. The questioning was long and if the writer picks just these than of course it sounds like that. I think it would be fair to read the whole transcript and then see if it was really one sided


The Judge seems to be one sided. Doesn't sound good for Apple
Score: 41 Votes (Like | Disagree)
Trenches Avatar
16 months ago
The judge needs to dig into the meat of the arguments, and her point about no in-app purchase competition is valid. Apple is running within the parameters of a monopolistic market at best (either App Store or Google Play) and a monopoly when it comes to iOS/iPadOS apps they did not create.

Most arguments on the forums I see are just people who are OK with Apple’s monopoly. No one said monopolies were automatically bad in all ways. They can provide higher consistency, quality, and customer satisfaction than the open market. But they exert domineering control over choice, market entrance, and customer relationships.

As for Tim’s point: why is Apple’s return on its IP any more important than a developer’s return in its IP? At some point, the outlet of purchase has to shut up and go away. Walmart shouldn’t get a cut of every slice of bread I buy for the toaster I bought there.

This isn’t black and white; it is serving Apple to mislead us into thinking it is. They can spin off the App Store, remove in-app purchase restrictions (or make their in-app offering more competitive to where developers will use it out of desire rather than force), and they can provide the same security benefits to iOS without being anticompetitive. You heard it in plainspeak straight from the source; in-app purchase restrictions are about Apple’s money only, competition be damned.
Score: 41 Votes (Like | Disagree)
Act3 Avatar
16 months ago

Same as some others said. Why would a judge be allowed to ask a lot of questions?
isn't that part of the judge's job so that she can make a ruling?
Score: 40 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
16 months ago
The judge grilled Tim; but Tim Cooked the judge!
...

I'll grab my virtual coat.
Score: 39 Votes (Like | Disagree)

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