Snap is 'Happy' to Pay Apple's 30% Commission Rate, Says Evan Spiegel
Snap CEO Evan Spiegel today told CNBC that his company is "happy" to pay Apple's 30 percent cut of in-app purchases because of the benefits that Apple provides with its software and hardware.
We really feel like Snapchat wouldn't exist without the iPhone and without the amazing platform that Apple has created. In that sense, I'm not sure we have a choice about paying the 30% fee, and of course, we're happy to do it in exchange for all the amazing technology that they provide to us in terms of the software but also in terms of their hardware advancements.
Spiegel went on to say that Snapchat is "aligned" with Apple on the App Tracking Transparency changes implemented to protect privacy. "The early investments we made starting almost 10 years ago to protect user privacy on our platform are really paying off," said Spiegel.
Snap is working to help its advertising clients migrate to Apple's SKAdNetwork, which Apple has provided as an alternative to the Advertising Identifier. "So far, that transition has gone smoothly for our business," Spiegel said.
Spiegel's comments come on the last day of the ongoing Epic Games v. Apple trial, a legal battle that is taking place because Epic Games has rebelled against Apple's App Store fees and policies.
Epic Games attempted to skirt Apple's App Store rules with a direct payment option in the popular Fortnite game, leading Apple to pull the app and creating an antitrust dispute that will be decided in court. Epic Games does not want to pay Apple's 30 percent fee, and is lobbying for alternative payment options and alternative ways to install apps on iOS devices.
Popular Stories
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have...
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4.
Mac users can download the macOS Sequoia 15.5 update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones.
Below, we recap everything new in iOS 18.5.
Pride Wallpaper
Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Apple is planning to allow users to natively control iPhones, iPads, and other devices using brain signals later this year, The Wall Street Journal reports.
The initiative involves a partnership with Synchron, a neurotechnology startup that produces an implantable brain-computer interface (BCI) device called the Stentrode. The Stentrode enables users with severe motor impairments, such as...
