Apple Launches Affiliate Program for Podcasts Subscriptions

Apple has announced a new affiliate program for its upcoming Apple Podcasts Subscriptions platform that will allow users to earn a commission when a podcast link they share leads to a new subscriber.

Apple Podcasts iOS 14 5
Launching this month, Apple Podcast Subscriptions will allow users to subscribe to podcasts to receive perks, such as an ad-free listening experience, early access to episodes, and exclusive episodes.

The affiliate program pays a 50% commission for clicked links that lead to a subscription. For example, for a link to a podcast subscription that costs $10, the user would earn $5 in equivalent commissions. Apple says the payment scales globally based on the local market price.

Users who apply to the program are provided with a token that identifies their affiliate account when they publish a link to a paid-for podcast. This token aggregates all revenue generated through the user's affiliate links and pays out the commission earned with 30 days.

Apple's wording suggests that the affiliate program is geared towards podcast creators, however anyone can sign up to it and generate revenue using affiliate links.

Apple's existing affiliate programs cover content and subscriptions tied to the iTunes Store, Apple Music, Apple TV+, and Apple Books. To apply to the podcast affiliate initiative, visit the Apple Services Performance Partner Program.

Top Rated Comments

incoherent_1 Avatar
14 months ago
I can’t of think of anything more antithetical to podcasts than locking away certain content behind a paywall. Whether it’s Apple or Spotify or someone else, I hope this effort fails.
Score: 2 Votes (Like | Disagree)
pianostar9 Avatar
14 months ago
50% commission? Complaints and/or lawsuits in 3... 2... 1...
Score: 2 Votes (Like | Disagree)
bwayne Avatar
14 months ago
Maybe it’s just me but I would never pay for a subscription to a podcast, let alone recommend it to a friend. There must be some terribly lonely people out there desperate for human interaction.
Score: 2 Votes (Like | Disagree)
Macintosh IIvx Avatar
14 months ago

True. I was thinking in terms of Epic v. Apple, which seems to me at least like Epic complaining about Apple taking a 30% cut, where here Apple is taking a 50% cut...
I suppose. But previously this wasn't even something offered. I see it like, if someone came to you today and said, "Hey you can now make money by charging for this thing you couldn't previously charge for but you have to give me half." Would you say, "No, I'll keep giving it away free." or would you take any added money.

It's a funny thing about humans. We're far from rational. There's a great experiment where people are given $100 and have to choose how much of it they'll give to the other person. That other person can choose to accept the offer, or they can decline it and both people get nothing. Now, from an economic point of view, being offered anything is better than nothing at all, so they should accept the offer, no matter how small it is. $1 is still better than $0. But what numerous university studies found was that unless the offer was $50 and more, they were likely to reject the offer. People are more willing to hurt themselves if they believe the offer isn't "fair" than to take the financially beneficial offer. Humans are not at all rational and we don't act the way economics says we should/will.
Score: 1 Votes (Like | Disagree)
CarpalMac Avatar
14 months ago
50% of nothing is still nothing. I (for one) have been cancelling / consolidating subscriptions, I am definitely not adding them.

Death to a bank balance, by a thousand debits.
Score: 1 Votes (Like | Disagree)
Macintosh IIvx Avatar
14 months ago

50% commission? Complaints and/or lawsuits in 3... 2... 1...
From who? This is Apple giving part of what they'd normally make and giving it to those that help bring in more business. Amazon does the same. They take part of their normal cut and give up to 4% to those that refer buyers to their site. COUNTLESS other sites do it.
Score: 1 Votes (Like | Disagree)

Related Stories

Amplifipodcastpyramid V5

Apple Podcasts Now Lists 2 Million Shows, But Almost Half of Those Titles Have Only Three or Fewer Episodes

Wednesday April 7, 2021 2:10 am PDT by
According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called "once-and-done" podcasts. Breaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts...
wondery apple iphone

Amazon-Owned Wondery+ to Launch on Apple Podcasts Subscriptions

Tuesday May 11, 2021 6:49 am PDT by
Amazon's podcast subscription service Wondery+ will be available through the Apple Podcasts Subscriptions platform, which launches in over 170 countries later this month, according to a report today from The Hollywood Reporter. Wondery+ offers dozens of ad-free podcasts, with early access and exclusive episodes for subscribers, making it a natural fit for Apple Podcasts Subscriptions. The...
Apple Podcast Alternate

Apple Inks Deal for Siegfried & Roy Podcast

Tuesday April 27, 2021 2:57 pm PDT by
Apple has signed a deal for a podcast focusing on pop culture icons Siegfried & Roy, reports Deadline. This will be one of Apple's first exclusive, original podcast offerings. The Siegfried & Roy podcast will be exclusive to the Apple Podcasts app, and it comes as Apple is making a push into original podcast content. Apple recently announced plans to allow podcasters to collect subscription...
spotify podcasts

Spotify Competes With Apple by Expanding Podcast Subscriptions Program

Tuesday August 24, 2021 7:07 am PDT by
In late April, Spotify began testing a Podcast Subscriptions program as a way for creators to offer paid subscriber-only content to listeners, and today the streaming music service announced this monetization option is now available to all U.S. creators. Spotify said creators can mark episodes as subscriber-only and publish them to Spotify and other platforms through its podcast creation platform ...
Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
Apple Podcast Alternate

Apple May Announce Podcasts Subscription Service at 'Spring Loaded' Event [Updated]

Monday April 19, 2021 5:26 am PDT by
Apple may announce a podcasts subscription service at its "Spring Loaded" event tomorrow, according to Vox's Peter Kafka and findings in the beta of iOS 14.5. Kafka remarked in a tweet, spotted by 9to5Mac, that he is "pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday." MacRumors contributor Steve Moser has now said that Kafka's claim lines up with...
apple podcasts connect followers

Apple Podcast Creators Will Soon Be Able to Access Follower Metrics

Tuesday March 22, 2022 9:12 am PDT by
Apple today announced a Podcasts update for creators, introducing follower metrics and other features that are designed to help podcast makers track their audience and monetize their shows. Under the Analytics tab in Apple Podcasts Connect, creators will be able to view followers per show and track followers across shows. The interface will display new followers gained over the last week,...
spotify podcasts

Spotify Announces Podcasts Subscription Service to Rival Apple Podcasts

Tuesday April 27, 2021 7:50 am PDT by
As was rumored last week, Spotify today announced a new paid subscription platform for podcasts. The service will begin rolling out in the United States today and then expand internationally in the coming months (via Variety). The announcement comes exactly one week after Apple announced its own Apple Podcasts subscription platform at the "Spring Loaded" event. The new Spotify feature...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
m1 mac mini screen

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...