Apple Earned Over $100 Million From Fortnite

Apple collected more than $100 million in revenue from the 30 percent cut that it takes from Fortnite in-app purchases, according to testimony provided by App Store gaming business development head Michael Schmid, who shared the detail in the ongoing Epic v. Apple trial.

fortnite apple featured
As noted by Bloomberg, Schmid offered the $100 million figure as a rough estimate, and declined to provide a specific dollar amount because that would be "inappropriate."

Sensor Tower last year estimated that Fortnite players have spent $1.2 billion on in-app purchases in the ‌App Store‌, which would have netted Apple $354 million. Fortnite has been on the ‌App Store‌ since 2018, and prior to its removal, it was a highly popular iOS game.

According to Schmid, Apple spent $1 million marketing for Fortnite in its last 11 months on the ‌App Store‌.

Apple software engineering chief Craig Federighi is testifying in the Epic v. Apple trial today, following Phil Schiller's testimony earlier this week. Apple CEO Tim Cook is expected to take the stand on Friday, where he will answer questions for 100 minutes.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

ck2875 Avatar
54 months ago
Gets out Rough Estimate Calculator:

Apple's 100m = 30/100 = 100m/333m.

333m x 70/100 = 233m.

So if Apple made over $100m from Fortnite on iOS, Epic made over $233m from having their game on iOS.


(Advice to future self: Avoid letting your children anywhere near Free-to-Play money/fire pits.)
Score: 23 Votes (Like | Disagree)
GizmoDVD Avatar
54 months ago

Hope Apples store tax will be reduced or removed. Apples monopoly needs to end.
Go yell at every other store making money. And target. And Walmart. And grocery stores. And gas stations. And
Score: 15 Votes (Like | Disagree)
I7guy Avatar
54 months ago

Totally justified. It's very expensive for Apple for iOS fortnite players to launch the fortnite app, log in to their fortnite account, connect to EPIC's servers, and download virtual content produced by EPIC'S employees that is hosted and distributed by EPIC. After all, Apple has to process the payments for all that digital content purchased from some other company and hosted by someone else's property (due to self self-inposed rules which has apparently netted them a cool $100 million).
Absolutely. Apple built a platform costing how many $$$. For a paltry $99 and blood, sweat and tears, you can publish an app, with a complete management and distribution platform while giving access to the app to over 1 billion devices.

Seems like a fair deal.
Score: 15 Votes (Like | Disagree)
Eso Avatar
54 months ago
Totally justified. It's very expensive for Apple for iOS fortnite players to launch the fortnite app, log in to their fortnite account, connect to EPIC's servers, and download virtual content produced by EPIC'S employees that is hosted and distributed by EPIC. After all, Apple has to process the payments for all that digital content purchased from some other company and hosted by someone else's property (due to self self-inposed rules which has apparently netted them a cool $100 million).
Score: 13 Votes (Like | Disagree)
GizmoDVD Avatar
54 months ago

Totally justified. It's very expensive for Apple for iOS fortnite players to launch the fortnite app, log in to their fortnite account, connect to EPIC's servers, and download virtual content produced by EPIC'S employees that is hosted and distributed by EPIC. After all, Apple has to process the payments for all that digital content purchased from some other company and hosted by someone else's property (due to self self-inposed rules which has apparently netted them a cool $100 million).
Damn.

Absolutely. Apple built a platform costing how many $$$. For a paltry $99 and blood, sweat and tears, you can publish an app, with a complete management and distribution platform while giving access to the app to over 1 billion devices.

Seems like a fair deal.
It’s like people ignore that. Apple isn’t a charity.
Score: 13 Votes (Like | Disagree)
djphat2000 Avatar
54 months ago

And this is why the current system has to go. Apple doesn’t deserve a fraction of this, whatever nonsense excuses the fanboys grasp for.
So what do they deserve to get? What's the number? Cause I can almost 100% guarantee that the other business will want it to be zero.
Listen, Apple didn't make the AppStore for free. They didn't make the iPhone for free. They get to charge as much as the market will bare. If they charge too much, people/business will not pay and leave the platform. If they charge the right amount, people/business will continue to pay. This is generally how it works, how it's always worked. There is no monopoly here, they don't own all cell phones, and or appstore's. If any developer does not want to pay the 30% fee. They simply don't have to charge anything for the app. There is like 10's of thousands of apps on the app store that is free. Apple doesn't charge for any of that. Should they?

IAP can be simple to fix. Just a message in the app that says "You can't purchase here". Make an Ad on TV or other media outlets that tells the public how to get your IAP online via the web or other means that will work. And done. Spend millions on those Ads to make sure people get the message. And you owe Apple ZERO DOLLARS.
Score: 9 Votes (Like | Disagree)