Packaging Reveals Apple Was Preparing to Ship AirTags as Early as 2019
AirTags, until their official announcement earlier this month, had remained one of the most rumored Apple products of the last few years. Initial reports about an Apple item tracker began to surface in 2019, and in the entirety of the two years that followed, AirTags' release seemed to be constantly imminent.

Last week, FCC filings revealed that Apple began seeking regulatory approval and certification for AirTags in 2019, with testing taking place in the second half of the year. Now, as AirTags have begun to arrive to customers worldwide, new evidence is reaffirming that AirTags have been ready to launch for a considerable amount of time.
Images of paperwork included inside the box for Apple's Keyring AirTag accessory shared on Twitter by Apple YouTuber ZONEofTECH show the year "2019" listed for regulatory and trademark purposes. However, on the AirTags box itself, the year 2020 is listed. Both writings clearly indicate that Apple could have announced and shipped AirTags as early as possibly 2019, but it was inclined not to do so until two years later.
While not for certain, Apple's decision to delay AirTags release could have been related to the scrutiny the company faced and continues to face on accusations of anti-competitive behavior from competing item-tracker maker Tile. AirTags became available for pre-order last week and cost $29 each or $99 for a pack of four.
Popular Stories
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Subscribe to the MacRumors YouTube channel for more videos.
...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.
"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year.
Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad
Logic Pro on the Mac and iPad
Pixelmator...
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones.
iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer.
Below,...
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini.
"This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X.
Musk serves as CEO of xAI, the company behind Gemini competitor Grok.
It is unlikely...
Apple and Google today announced that Google Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features.
"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the companies said, in a statement. "These...
iOS 26.3 will likely be released to the public later this month, but it appears that Apple is preparing to push out another software update in the interim.
Apple's software engineers have started testing iOS 26.2.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The update will likely be released at some point this week or next week.
...