Microsoft Targets MacBook Air's Need for Dongles, Lack of Touchscreen in New Ad

Microsoft is out with yet another ad highlighting the new Microsoft Surface Laptop 4, but rather than primarily focusing on the features of the machine, Microsoft has chosen to pit it against Apple's MacBook Air.


In the spot, the same Windows user who was in previous ads, shows off his new Microsoft laptop to his sister. She continually asks questions about how it compares to the ‌MacBook Air‌.

"Is the ‌MacBook Air‌ touch screen?" she says. "How could you not have a touch screen?" After a description of the ports on the Surface Laptop, which has USB-C and USB-A, she says "better bring your dongle."

Microsoft has been running ads pitting its devices against Apple's devices since January, comparing the laptops to the ‌MacBook Air‌ and the iPad Pro. Most of the prior ads have highlighted the Surface Pro 7, but this one focuses on the Surface Laptop 4, Microsoft's ultra-thin touchscreen laptop, priced starting at $999.99, which is similar to the $999 price of the ‌MacBook Air‌.

Measuring in at 13.5 inches, the Surface Laptop 4 features an AMD Ryzen 5 or an Intel chip, depending on configuration, while Apple's laptop uses the M1 chip. Apple is rumored to be putting additional ports in next-generation MacBook Pro machines, adding an HDMI port and an SD card reader in addition to USB-C ports, though there are no plans to add USB-A ports.

Top Rated Comments

ProVideo Avatar
38 months ago
These misleading ads are tacky and make Microsoft look desperate.
Score: 34 Votes (Like | Disagree)
quatermass Avatar
38 months ago
Lack of touchscreen is actually a plus.
Score: 29 Votes (Like | Disagree)
Runs For Fun Avatar
38 months ago
I don't need nor want a touchscreen on a laptop.
Score: 22 Votes (Like | Disagree)
alexandr Avatar
38 months ago
and here is a sneak peek of next week's ad



Attachment Image
Score: 19 Votes (Like | Disagree)
DekuBleep Avatar
38 months ago
Why are these commercials always so bad?
Score: 16 Votes (Like | Disagree)
Vol Braakzakje Avatar
38 months ago
I think that Microsoft is also lead by children like in the video. Their products are just lacking maturity.
Score: 15 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iphone reasons to upgrade

Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Monday March 25, 2024 12:53 pm PDT by
Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model. The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Each comparison shows what new features someone with an older...