Microsoft Targets MacBook Air's Need for Dongles, Lack of Touchscreen in New Ad
Microsoft is out with yet another ad highlighting the new Microsoft Surface Laptop 4, but rather than primarily focusing on the features of the machine, Microsoft has chosen to pit it against Apple's MacBook Air.
In the spot, the same Windows user who was
in previous ads, shows off his new Microsoft laptop to his sister. She continually asks questions about how it compares to the MacBook Air.
"Is the MacBook Air touch screen?" she says. "How could you not have a touch screen?" After a description of the ports on the Surface Laptop, which has USB-C and USB-A, she says "better bring your dongle."
Microsoft has been running ads pitting its devices against Apple's devices since January, comparing the laptops to the MacBook Air and the iPad Pro. Most of the prior ads have highlighted the Surface Pro 7, but this one focuses on the Surface Laptop 4, Microsoft's ultra-thin touchscreen laptop, priced starting at $999.99, which is similar to the $999 price of the MacBook Air.
Measuring in at 13.5 inches, the Surface Laptop 4 features an AMD Ryzen 5 or an Intel chip, depending on configuration, while Apple's laptop uses the M1 chip. Apple is rumored to be putting additional ports in next-generation MacBook Pro machines, adding an HDMI port and an SD card reader in addition to USB-C ports, though there are no plans to add USB-A ports.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...