Microsoft Pits Surface Pro 7 Against iPad Pro, Says Surface is 'Still the Better Choice'

Microsoft today shared an ad that pits the Surface Pro 7 against Apple's iPad Pro, in a continuation of a Surface Pro 7 vs. MacBook ad campaign that kicked off in January.


The ad highlights the Surface Pro 7's kickstand, pointing out that the iPad does not have a built-in kickstand option, and it calls the ‌iPad Pro‌'s keyboard "a lot heavier" than the Surface option.

Microsoft also goes for the dongle angle, pointing out that the ‌iPad Pro‌ only has a single USB-C port while the Surface Pro 7 has several available ports. "You wanna be this guy?" says the actor in the ad, while holding up an ‌iPad‌ with a dongle attached.

"‌iPad Pro‌'s just a tablet," adds the actor. "Surface is a whole computer and a tablet." The ad ends by pointing out the price with the ‌iPad Pro‌ Smart Keyboard, which comes to $1,348 for the 12.9-inch model ($999 + $349 for the keyboard). Microsoft's Surface Pro 7 is priced starting at $750, and Microsoft says the version used in the ad is $880, which includes the cost of the keyboard.

Microsoft's previous Surface Pro 7 ad compared the tablet to the MacBook Pro, pointing out its touchscreen vs. the Touch Bar and calling the Surface Pro a "much better gaming device" than the MacBook Pro.

Microsoft often likes to position its Surface line as a tablet/computer experience that Apple is unable to compete with because it has no convertible devices. Intel too has been claiming that touchscreen-based convertible computers are better than Apple's M1 Macs in its ongoing anti-Mac ad campaign.

Apple executives have long said that they have no plans to combine the Mac and ‌iPad‌ lineups, and Apple engineering chief Craig Federighi said in November that Apple does not have plans for a touchscreen Mac.

Top Rated Comments

QCassidy352 Avatar
24 months ago
I’m sure this will be an unpopular opinion here, but yes I would choose the surface pro IF I were looking for a single device solution. iPad is a better tablet by far, but even now, it’s a poor substitute for a computer with a desktop OS.
Score: 84 Votes (Like | Disagree)
swm Avatar
24 months ago
better choice for gaming. sure. it still has solitaire preinstalled.
Score: 47 Votes (Like | Disagree)
nutmac Avatar
24 months ago

I’m sure this will be an unpopular opinion here, but yes I would choose the surface pro IF I were looking for a single device solution. iPad is a better tablet by far, but even now, it’s a poor substitute for a computer with a desktop OS.
You are absolutely correct. And to Microsoft's credit, their Surface ads are fact-based.

At the same time, Microsoft cherry picks its strength. That is, Surface Pro is neither a great notebook nor great tablet. iPad has far more compelling selection of apps and superior industrial design, and iPadOS offers superior tablet experience.

I would much rather carry entry level iPad ($329) and entry level MacBook Air ($999) than 2-in-1 Jack-of-all-trade-master-of-none device like Surface Pro 7.
Score: 45 Votes (Like | Disagree)
nvmls Avatar
24 months ago
"Surface Pro carries Windows"

Comparison over.

PS: ..and Intel.
Score: 38 Votes (Like | Disagree)
jz0309 Avatar
24 months ago
What else are they supposed to do? Endorse the iPad and Mac?????
Score: 31 Votes (Like | Disagree)
apparatchik Avatar
24 months ago
That Surface is running an Intel i3 processor, has a fan, and its thicker, bulkier & heavier, almost a no go as a tablet (and let's not talk about tablet optimized apps in Windows), and at the same time is very slow as a laptop. The 2 in 1 Intel devices have always being a compromise, as they're usually inferior as both a tablet & a traditional laptop.

The iPad Pro is no laptop, but you get the best tablet experience available, best performance, battery life, app support, etc.
Score: 24 Votes (Like | Disagree)

Popular Stories

iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
iPhone 15 General Mock Feature

Kuo: iPhone 15 Models to Adopt Wi-Fi 6E

Thursday January 26, 2023 5:09 pm PST by
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E. Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...