Apple Plans to Expand Ad Visibility in App Store

Apple is planning to boost its advertising business through a new ad slot on the App Store search page which will allow developers to promote their apps across the entire platform, rather than just when users search for a specific app, according to a new report from the Financial Times.

app store search ads 2
Apple already boasts an ‌App Store‌ advertising business where it allows developers to pay for the top result spot when users search for a specific app on the platform. Apple says these ads are "an efficient and easy way to help people discover your app at the top of ‌App Store‌ search results," and now the company wants to expand on it.

According to the Financial Times, citing people familiar with the matter, the company plans to roll out a second ad slot within the ‌App Store‌, but this time directly within the Search page, by the end of the month. The new ads will appear alongside the current "Suggested" section on the page and will be visible to users across the whole platform.

The report lacks specific details on the mechanism behind the new ad slot. For example, Apple's current search ads include careful features that ensure smaller developers can bid and pay for ads and not get dominated by large developers and corporations. The new ad slot comes as the advertising industry is bracing for impact from the fallout of the upcoming iOS and iPadOS 14.5 update.

Beginning with the new update rolling out to users next week, apps will be required to ask for users' permission to access their IDFA or identifier for advertisers. By accessing the IDFA, developers can track a user's activity across other apps and websites, even those owned by different companies, to provide personalized ads to users.

The new requirement, called App Tracking Transparency, has received heavy criticism from companies such as Facebook, who are concerned that the new requirement will result in a majority of users opting out of ad tracking. A large portion of Facebook's business comes from selling ads across its platform, and ATT could cut into its revenue by making it harder to provide personalized, relevant ads to users.

Top Rated Comments

Jony Ive and Co. Avatar
17 months ago
Apple should never even have ads in the app store in the first place.
I buy iOS because of the clean, ad-free experience. Otherwise, iOS would just be like Samsung's OS, littered with intrusive ads and a pain to use.
Score: 33 Votes (Like | Disagree)
User 6502 Avatar
17 months ago
I do not like this at all. I hope they will let the user disable it, but I bet they won’t. Considering the App Store is the only way of getting new apps I find this a highly immoral and manipulative way of shoving ads through our throats.
Score: 20 Votes (Like | Disagree)
Dandoodle Avatar
17 months ago
Rubbish. If we’re paying for Apple one, the whole apple ecosystem should be ad free. Personally I think ads are the next scourge Apple should be looking at after privacy!
Score: 17 Votes (Like | Disagree)
sinoka56 Avatar
17 months ago
This is the same as Google "selling your data" to advertisers for those that say Google is selling your data.

"Selling your data" means targeted ads not directly giving your data to advertisers.
Score: 11 Votes (Like | Disagree)
contacos Avatar
17 months ago

This is the same as Google "selling your data" to advertisers for those that say Google is selling your data.

"Selling your data" means targeted ads not directly giving your data to advertisers.
Exactly and Apple already does it today. I can already target App Store Ads by "gender, age, country, device, device language, REGION, returning users" etc.
Score: 6 Votes (Like | Disagree)
Td1970 Avatar
17 months ago

Exactly and Apple already does it today. I can already target App Store Ads by "gender, age, country, device, device language, REGION, returning users" etc.
Shhh. people here think Apple doesn’t collect data.
Score: 5 Votes (Like | Disagree)

Related Stories

brave search beta

Brave Browser Says Goodbye to Google As Default Search Engine, Replaces With 'Privacy-Preserving' Brave Search

Wednesday October 20, 2021 12:50 am PDT by
The increasingly popular privacy-focused browser Brave is officially saying goodbye to Google as its default search engine, replacing the world's most popular search engine in favor of "Brave Search," the company announced in a blog post. Brave Search is Brave's answer to customers wanting a "privacy-preserving" search engine, and it's built using Brave's own "independent index, and doesn't...
tim cook mark zuckerberg

Apple's Privacy Rules to Blame for Facebook's Lower Than Expected Quarterly Growth, Says Zuckerberg

Tuesday October 26, 2021 3:46 am PDT by
Apple's privacy rules are "negatively affecting" Facebook, and its business, Facebook CEO Mark Zuckerberg claimed during its most recent earnings call. As a quick refresher, starting with iOS 14.5 and all newer versions of iOS and iPadOS, Apple requires that apps ask for users' permission to track them across other apps and websites. Under the App Tracking Transparency (ATT) framework, the...
Twitter Feature

Twitter's DM Search Bar Now Lets You Search the Content of Messages

Thursday March 24, 2022 3:01 am PDT by
Twitter has bolstered its search feature for direct messages so that users can now search their inbox using keywords and names to find the specific message they are looking for. The DM search bar isn't new, but previously it only allowed you to find the name of a person or a group chat in your inbox. The latest development means you can now refine searches to find particular content in your...
app store blue banner

Apple Allegedly Buys Ads for Subscription-Based Apps to Collect More Commission [Updated]

Monday November 15, 2021 7:47 am PST by
Update: Apple has now said that the suggestion that it "secretly" or "quietly" buys ads for third-party apps is a mischaracterization. The company says that it regularly communicates with developers about the ads it runs on their behalf. See Apple's full clarification for more information. Apple allegedly buys Google ads for popular subscription-based third-party apps to bolster its collection ...
app store blue banner

Apple Defends Its Ads for Third-Party Apps, Says It Regularly Communicates With Developers and Has Been Running Them for Five Years

Monday November 15, 2021 10:11 am PST by
Following allegations that Apple secretively buys ads for subscription-based apps to collect more commission, Apple has now said that this is a mischaracterization and developers are fully aware of the ads it runs on their behalf. Earlier today, we reported on an article by Forbes which claimed that the company "secretly" or "quietly" places ads for subscription-based apps without their...
iOS App Store General Feature JoeBlue

App Store Now Supports Unlisted Apps Discoverable Only With a Direct Link

Friday January 28, 2022 11:27 am PST by
Apple recently announced that the App Store now supports unlisted apps discoverable only with a direct link, as outlined on its developer website. Developers with apps that aren't suited for public distribution can submit a request on Apple's website to distribute unlisted apps, which don't appear in any App Store categories, recommendations, charts, search results, or other listings....
generic tracking prompt orange

Apple's App Tracking Transparency Framework Causing Advertisers to Spend More Money Targeting Android Users

Monday July 5, 2021 4:42 am PDT by
Mobile advertisers are beginning to spend significantly more money targeting Android users thanks to Apple's implementation of a framework on iOS, severely impacting the amount of data companies can collect about users on iPhone and iPad. As reported by The Wall Street Journal, following the April roll-out of ATT, or the App Tracking Transparency framework, which requires that all apps on...
generic tracking prompt green

Report: iOS Users Who Opt-Out of App Tracking Continue to Be Tracked by Facebook and Snapchat

Wednesday December 8, 2021 5:50 am PST by
"Loose" interpretations of Apple's privacy policies allow apps such as Facebook and Snapchat to continue tracking users for targeted advertising even when they have asked to not be tracked, The Financial Times reports. In May, Apple launched its App Tracking Transparency feature that allows users to opt-out of being tracked across apps and websites for advertising purposes. Seven months...

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...