Despite only being released in November, sales of the M1-powered MacBook Air, MacBook Pro, and Mac mini now represent the majority of Mac sales, outperforming Mac computers powered by Intel processors, according to Apple CEO Tim Cook.
Cook made the remarks during Apple's "Spring Loaded" event yesterday, where it introduced a completely redesigned 24-inch iMac powered by the M1 Apple silicon chip. Cook says that the M1 and Apple silicon "isn't just an upgrade, but a breakthrough," while touting Mac's industry-leading customer satisfaction.
Apple announced at WWDC 2020 that it would embark on a two-year-long transition to its own silicon for its entire Mac lineup, breaking away from Intel. With the launch of the first Apple silicon-powered iMac yesterday, Apple now sells four Mac computers powered by Apple silicon. Alongside them, Apple continues to sell a 16 and 13-inch MacBook Pro, 21.5-and 27-inch iMac, and the high-end Mac Pro, all with Intel processors.
According to Cook, the four M1-powered Macs now outperform the five remaining Intel-powered computers in its lineup in terms of sales. During the keynote, Cook's comment went largely unnoticed but is likely to be a key point the CEO makes during Apple's upcoming earnings call, which is being held on April 28.
M1 replaced the entry level machines for Air, Pro and mini, which I assume were already the best sellers over the more expensive options in the categories so this doesn't surprise me too much.
I'm surprised by the lower 8 GB ram. Is that because the M1 is so power efficient that we don't need a pile of Ram?
I use my MP for photo editing (Capture One - who are working on a native M1 version) and occasional video editing (although could be more if it wasn't choppy now).
I might jump on a 27" iMac someday. Or a newer Mac Pro. For now I'm holding on, but it's 8 years old and starting to chunk a bit with larger files (12 core, tons of Ram). I'd love to see the efficiency difference between an M1 iMac. Hopefully there will be YT reviews (by power users) soon enough.
Cheers, Brian
The default 8GB RAM is just a planned obsolescence tactic by Apple. The M1 has such great performance that consumers might stick with it for a long time, so Apple put 8GB RAM as default to increase wear and tear on the SSD. Since users cannot upgrade the RAM nor SSD themselves, people will end up having to just replace the whole computer sooner.
Are you seriously going to compare the M1 with its 8 cores and 20 something watt power consumption to a 64 core threadripper that costs $5k and draws over 10X the power?
Thursday February 24, 2022 2:11 am PST by Sami Fathi
A leaked roadmap by Intel suggests that the company is developing a new lineup of CPUs that are targeted at outperforming Apple's 14-inch MacBook Pro with the M1 Pro and M1 Max chips by late 2023, or early 2024, which would be almost two years after the new chips and laptop made their debut.
The roadmap by Intel, initially leaked by AdoredTV and interpreted by Wccftech, explicitly states...
Monday February 21, 2022 1:24 am PST by Sami Fathi
Apple is preparing to launch at least one new Mac next month during an event rumored to be held on Tuesday, March 8, and that announcement will be followed by another round of new Macs around May or June, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said, "Apple is already gearing up for another round of Mac releases around May or June," following...
Tuesday December 21, 2021 10:55 am PST by Sami Fathi
While Apple is rapidly transitioning its Mac lineup from Intel processors to its own Apple silicon, it's worth highlighting as 2021 wraps up that the relationship between Apple and Intel hasn't been entirely severed as reports indicate Apple still has one more Intel-based Mac in its pipeline that's yet to be released.
With the Mac Pro, Apple is not expected to entirely transition its most...
A version of Discord with native support for Apple silicon Macs is now rolling out to users, almost a year and a half after the first Macs with Apple silicon chips were shipped to customers.
Until now, Discord users have had to rely on Rosetta 2 technology to use Discord on Apple's latest Macs. While usable, Discord on Rosetta 2, which translates apps made for Intel-based Macs to run on...
Wednesday January 5, 2022 11:18 am PST by Joe Rossignol
Apple's first major product announcements of the year often occur in March or April, so there's a reasonable chance that trend will continue in 2022. Ahead, we recap some of Apple's past spring announcements and look ahead to some of the first new Apple products that we might see this year.
Past Spring Announcements
Last year, Apple held an event on April 20 to unveil its AirTag item...
Dropbox has finally begun testing a native version of its Mac app with Apple silicon support, following widespread criticism from customers and users who initially thought it had no plans to take advantage of the latest Macs powered by Apple's custom processors.
In October, official responses to comments on the Dropbox forums suggested Dropbox had no plans to add support for Apple silicon...
Thursday January 6, 2022 2:31 pm PST by Juli Clover
Apple's former Director of Mac System Architecture Jeff Wilcox this week announced that he has left Apple to take on a new role at Intel. As noted on LinkedIn (via Tom's Hardware), Wilcox was part of Apple's M1 team and he had a key role in the transition from Intel chips to Apple silicon.
Wilcox's profile says that he "led the transition" for all Macs to Apple silicon, and prior to that, he ...
Evidence that Apple is testing the M2 Apple silicon chip, expected to debut first in a new MacBook Air and refreshed 13-inch MacBook Pro, has been spotted by a developer ahead of Tuesday's "Peek performance" Apple event.
As reported by Bloomberg's Mark Gurman in his latest Power On newsletter, a "developer source" has informed him that in recent weeks, Apple has been testing a chip with an...
Thursday September 29, 2022 7:44 am PDT by Juli Clover
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be.
Subscrib ...
Thursday September 29, 2022 12:38 pm PDT by Juli Clover
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg.
Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Wednesday September 28, 2022 4:27 pm PDT by Juli Clover
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule.
Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad).
Dark Sky remained available for purchase as a standalone weather app...
Thursday September 29, 2022 1:08 pm PDT by Juli Clover
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro.
As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
Thursday September 29, 2022 7:26 am PDT by Sami Fathi
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
Thursday September 29, 2022 9:08 am PDT by Sami Fathi
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
Friday September 30, 2022 9:11 am PDT by Joe Rossignol
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works.
Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default.
The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime.
The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
Wednesday September 28, 2022 10:22 am PDT by Juli Clover
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
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