Despite only being released in November, sales of the M1-powered MacBook Air, MacBook Pro, and Mac mini now represent the majority of Mac sales, outperforming Mac computers powered by Intel processors, according to Apple CEO Tim Cook.
Cook made the remarks during Apple's "Spring Loaded" event yesterday, where it introduced a completely redesigned 24-inch iMac powered by the M1 Apple silicon chip. Cook says that the M1 and Apple silicon "isn't just an upgrade, but a breakthrough," while touting Mac's industry-leading customer satisfaction.
Apple announced at WWDC 2020 that it would embark on a two-year-long transition to its own silicon for its entire Mac lineup, breaking away from Intel. With the launch of the first Apple silicon-powered iMac yesterday, Apple now sells four Mac computers powered by Apple silicon. Alongside them, Apple continues to sell a 16 and 13-inch MacBook Pro, 21.5-and 27-inch iMac, and the high-end Mac Pro, all with Intel processors.
According to Cook, the four M1-powered Macs now outperform the five remaining Intel-powered computers in its lineup in terms of sales. During the keynote, Cook's comment went largely unnoticed but is likely to be a key point the CEO makes during Apple's upcoming earnings call, which is being held on April 28.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
M1 replaced the entry level machines for Air, Pro and mini, which I assume were already the best sellers over the more expensive options in the categories so this doesn't surprise me too much.
I'm surprised by the lower 8 GB ram. Is that because the M1 is so power efficient that we don't need a pile of Ram?
I use my MP for photo editing (Capture One - who are working on a native M1 version) and occasional video editing (although could be more if it wasn't choppy now).
I might jump on a 27" iMac someday. Or a newer Mac Pro. For now I'm holding on, but it's 8 years old and starting to chunk a bit with larger files (12 core, tons of Ram). I'd love to see the efficiency difference between an M1 iMac. Hopefully there will be YT reviews (by power users) soon enough.
Cheers, Brian
The default 8GB RAM is just a planned obsolescence tactic by Apple. The M1 has such great performance that consumers might stick with it for a long time, so Apple put 8GB RAM as default to increase wear and tear on the SSD. Since users cannot upgrade the RAM nor SSD themselves, people will end up having to just replace the whole computer sooner.
Are you seriously going to compare the M1 with its 8 cores and 20 something watt power consumption to a 64 core threadripper that costs $5k and draws over 10X the power?
