iPhone Users Spent Average of $138 on Apps Last Year

The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per ‌iPhone‌ in the United States, according to new research conducted by Sensor Tower.

app store blue banner
2020 was a record year for App Store spending, with more than ever being spent per ‌iPhone‌ user. Although ‌App Store‌ sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
us iphone revenue per device 2015 to 2020

In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.

us iphone category revenue per device 2020
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.

This large increase in consumer spending per ‌iPhone‌ mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per ‌iPhone‌ in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.

Top Rated Comments

alexandr Avatar
9 months ago
i sure brought that average down)
Score: 38 Votes (Like | Disagree)
cardfan Avatar
9 months ago
It’s cute seeing those that spend on iPhones each year bragging they don’t spend on apps. I’ve spent zero look at me. Ain’t I special? Lol.
Score: 12 Votes (Like | Disagree)
contacos Avatar
9 months ago
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
Score: 9 Votes (Like | Disagree)
Sarkany Avatar
9 months ago
I spent all of $0 because everything is subscription now.
Score: 9 Votes (Like | Disagree)
jonnyb098 Avatar
9 months ago
The same people who say $5 is too much to pay for an app but will spend hundreds on gems ?

Silly humans.
Score: 7 Votes (Like | Disagree)
ghostface147 Avatar
9 months ago
I didn’t spend that kind of money. Not even close.
Score: 6 Votes (Like | Disagree)

Related Stories

tsmc semiconductor chip inspection 678x452

Apple Extends Lead Over Samsung As Biggest Buyer of Semiconductor Chips in 2020

Wednesday February 17, 2021 3:07 am PST by
Apple was easily the largest buyer of semiconductor chips in 2020, according to the latest data collected by Gartner. Apple spent $53.6 billion and took 11.9% of the global market share, representing 24% growth year-on-year, while Samsung was the second biggest buyer, spending $36.4 billion and taking 8.1% of the market, representing 20.4% growth year-on-year. Together, the two companies...
aapl logo banner

Apple Ranks Third in Annual Fortune 500 List With $275 Billion Revenue

Wednesday June 2, 2021 7:47 am PDT by
Apple has regained its third-place position in the annual Fortune 500 rankings of the largest companies in the United States by revenue. Apple earned $274.5 billion in revenue in the last fiscal year, an increase of 5.5 percent, and made $57.4 billion in profit, a 3.9 percent increase. Last year, Apple fell to fourth place, but now the company returned to third place, only surpassed by...
q3 app spending app annie

iOS App Store Spending Grew 20% YoY to $18 Billion in Q3 2020

Thursday October 8, 2020 3:59 am PDT by
Mobile app spending among consumers in the third quarter of 2020 saw a 20 percent year-on-year increase as well as a surge in time spent in apps, according to a new report from App Annie (via TechCrunch). Smartphone and tablet users downloaded 33 billion new apps globally and spent a record $28 billion in apps, over a period in which consumers' lives were heavily impacted by lockdowns and...
Apple vs Spotify feature2

Spotify Executive Justifies Antitrust Pressure on Apple and Calls for Other App Store Payment Providers

Tuesday June 1, 2021 9:05 am PDT by
Spotify executive Horacio Gutierrez has explained in a wide-reaching interview with The Verge why the company believes Apple is a "ruthless bully" and what it would like to see change. Last month, Gutierrez penned an op-ed in the Wall Street Journal that chastised Apple and some of its business practices. Now, Spotify's head of global affairs and chief legal officer has expanded on the logic ...
mac mini macbook pro macbook air

Mac Shipments More Than Doubled in First Three Months of 2021 Compared to Same Period in 2020 [Updated]

Monday April 12, 2021 5:54 am PDT by
The Mac experienced momentous growth in the first quarter of this year, with shipments growing by 111.5% compared to the same time period last year, according to market data from IDC. The data shows that the whole PC industry grew year-over-year, despite the global health crisis and component shortages. In Q1 of the year, Apple shipped roughly 6.7 million Macs, representing 8% of the whole...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...
app store blue banner

App Store Sales Saw Unprecedented Growth in 2020, Grossing Over $64 Billion

Friday January 8, 2021 8:57 am PST by
Apple's App Store saw unprecedented growth in 2020, grossing more than $64 billion in sales, according to a report by CNBC. The figure is up from an estimated $50 billion in 2019 and $48.5 billion in 2018. This is a significant growth of 28 percent in 2020, compared to growth of just 3.1 percent in 2019. Apple does not disclose how much revenue its App Store makes every year, but it has ...
coinbase apple pay

Coinbase Card Now Supports Apple Pay for Easy Spending of Cryptocurrency

Tuesday June 1, 2021 7:30 am PDT by
Popular cryptocurrency exchange platform Coinbase today announced that the Coinbase Card now supports Apple Pay and Google Pay. Select customers will be invited from the Coinbase Card waitlist starting this week. Coinbase Card is a debit card, so signing up will not impact your credit score, and there are no application fees. Once you are approved for the card, you can immediately begin...

Popular Stories

telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...