After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

intel manufactured m1
Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on manufacturing Apple silicon chips for Apple in the future.

Intel CEO Pat Gelsinger today shared some details on Intel's future plans, which includes the founding of a separate "Intel Foundry Services" business and two new chip factories that are being built in Arizona. Going forward, Intel wants to become a major provider of foundry capacity in the United States and Europe, manufacturing chips for other companies.


When discussing Intel's new plans, Gelsinger said that Intel plans to pursue Apple as a potential customer, which would see Intel producing Apple silicon chips for use in Apple devices if Apple does indeed decide to use Intel's services.


Right now, Apple relies on Taiwan Semiconductor Manufacturing Company (TSMC) to produce all of the A-series and Apple silicon chips used in the iPhone, iPad, Mac, and other devices. TSMC is Apple's sole supplier, so there's a chance that Apple and Intel could reach a deal that would allow Apple to diversify its supply chain.

IFS will be differentiated from other foundry offerings with a combination of leading-edge process technology and packaging, committed capacity in the U.S. and Europe, and a world-class IP portfolio for customers, including x86 cores as well as ARM and RISC-V ecosystem IPs.

If Intel wants to court Apple for future chip orders, the anti-Apple ads the company is running now may be unwise. Intel hired former "I'm a Mac" actor Justin Long to create a series of ads that compare the ‌M1‌ Macs with Intel PCs in a way that positions Intel PCs as superior machines.

intel go pc justin long
Intel's ads promote the flexibility of PC laptops and claim that no one uses Macs for gaming. The ads also make fun of the limited ports on Apple's Macs and call them out for a lack of touchscreens. Intel has been highlighting its anti-M1 content on Twitter and has even made a heavily biased website that pits PCs against ‌M1‌ Macs.

Top Rated Comments

zorinlynx Avatar
9 months ago
It's important to remember that when companies are competing, they're not necessarily "enemies." One division of a company can be competing with another company's similar division, and yet two different divisions of both companies are working together tightly.

Another big example is Samsung; Samsung definitely competes with Apple when it comes to the phones themselves, yet Apple buys a crapton of display panels and other parts from Samsung to make their phones!

Companies work together and compete at the same time constantly, it's not weird and it's rare that they "hate each other" for lack of a better term.
Score: 77 Votes (Like | Disagree)
Unity451 Avatar
9 months ago
In unrelated news... Intel's Chief Marketing Officer is back on the job market.
Score: 64 Votes (Like | Disagree)
Wimpie Avatar
9 months ago
Intel's behaviour is a bit like a stalking, crazy, ex-girlfriend who assaults you and destroys your property but also wants to get back together and loves you very much.
Score: 51 Votes (Like | Disagree)
SDJim Avatar
9 months ago
Gonna need a lot of rope after how thoroughly you burned that bridge, lol.

Also, you didn't just lose a contract, Intel, you fell behind. Good luck building Apple's 3nm chips.
Score: 42 Votes (Like | Disagree)
jk1221 Avatar
9 months ago
Nothing new. Samsung has trashed Apple and they still make nearly all of the iPhone displays.

Business is business.
Score: 35 Votes (Like | Disagree)
buckwheet Avatar
9 months ago
wtf, Intel???.... missed your meds?
?
Score: 31 Votes (Like | Disagree)

Popular Stories

telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...