After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

intel manufactured m1
Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on manufacturing Apple silicon chips for Apple in the future.

Intel CEO Pat Gelsinger today shared some details on Intel's future plans, which includes the founding of a separate "Intel Foundry Services" business and two new chip factories that are being built in Arizona. Going forward, Intel wants to become a major provider of foundry capacity in the United States and Europe, manufacturing chips for other companies.


When discussing Intel's new plans, Gelsinger said that Intel plans to pursue Apple as a potential customer, which would see Intel producing Apple silicon chips for use in Apple devices if Apple does indeed decide to use Intel's services.


Right now, Apple relies on Taiwan Semiconductor Manufacturing Company (TSMC) to produce all of the A-series and Apple silicon chips used in the iPhone, iPad, Mac, and other devices. TSMC is Apple's sole supplier, so there's a chance that Apple and Intel could reach a deal that would allow Apple to diversify its supply chain.

IFS will be differentiated from other foundry offerings with a combination of leading-edge process technology and packaging, committed capacity in the U.S. and Europe, and a world-class IP portfolio for customers, including x86 cores as well as ARM and RISC-V ecosystem IPs.

If Intel wants to court Apple for future chip orders, the anti-Apple ads the company is running now may be unwise. Intel hired former "I'm a Mac" actor Justin Long to create a series of ads that compare the ‌M1‌ Macs with Intel PCs in a way that positions Intel PCs as superior machines.

intel go pc justin long
Intel's ads promote the flexibility of PC laptops and claim that no one uses Macs for gaming. The ads also make fun of the limited ports on Apple's Macs and call them out for a lack of touchscreens. Intel has been highlighting its anti-M1 content on Twitter and has even made a heavily biased website that pits PCs against ‌M1‌ Macs.

Top Rated Comments

zorinlynx Avatar
15 months ago
It's important to remember that when companies are competing, they're not necessarily "enemies." One division of a company can be competing with another company's similar division, and yet two different divisions of both companies are working together tightly.

Another big example is Samsung; Samsung definitely competes with Apple when it comes to the phones themselves, yet Apple buys a crapton of display panels and other parts from Samsung to make their phones!

Companies work together and compete at the same time constantly, it's not weird and it's rare that they "hate each other" for lack of a better term.
Score: 77 Votes (Like | Disagree)
Unity451 Avatar
15 months ago
In unrelated news... Intel's Chief Marketing Officer is back on the job market.
Score: 64 Votes (Like | Disagree)
Wimpie Avatar
15 months ago
Intel's behaviour is a bit like a stalking, crazy, ex-girlfriend who assaults you and destroys your property but also wants to get back together and loves you very much.
Score: 51 Votes (Like | Disagree)
SDJim Avatar
15 months ago
Gonna need a lot of rope after how thoroughly you burned that bridge, lol.

Also, you didn't just lose a contract, Intel, you fell behind. Good luck building Apple's 3nm chips.
Score: 42 Votes (Like | Disagree)
jk1221 Avatar
15 months ago
Nothing new. Samsung has trashed Apple and they still make nearly all of the iPhone displays.

Business is business.
Score: 35 Votes (Like | Disagree)
buckwheet Avatar
15 months ago
wtf, Intel???.... missed your meds?
?
Score: 31 Votes (Like | Disagree)

Related Stories

3nm apple silicon feature

Intel Eager to Avoid Clashes With Apple As It Looks to Secure TSMC's 3nm Chip Supply

Friday December 3, 2021 2:20 am PST by
Intel is looking to develop a closer relationship with TSMC, Apple's largest and most important chip supplier, to avoid possible clashes with the Cupertino tech giant over TSMC's 3nm chip production, according to DigiTimes. Yesterday, we reported on TSMC beginning pilot production of its 3nm process that will eventually be used in future Apple silicon Macs. Apple currently uses a 5nm process ...
maxresdefault

Intel CEO Hopes to Win Back Apple by Making Better Chips Than Apple

Sunday October 17, 2021 8:07 pm PDT by
In a new episode of Axios on HBO shared by MarketWatch, Intel CEO Pat Gelsinger sat down with Axios' Chief Technology Correspondent Ina Fried to discuss various topics, including Apple's transition to its own custom-designed silicon chips across its Mac lineup. When asked if Intel has given up on the idea of the Mac running on Intel processors in the future, Gelsinger said that he hopes to...
intel logo

Intel Plans to Make Chips for Qualcomm in the Future

Monday July 26, 2021 3:17 pm PDT by
Intel today announced that it is teaming up with Qualcomm to manufacture some of Qualcomm's future chips. The chips will be manufactured using Intel's 20A process, which is expected to ramp in 2024. There is no word on which chips Intel will make for Qualcomm, but Qualcomm's Snapdragon chips are used in most Android smartphones. Though the 20A design is expected to be available starting in...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
Apple vs Microsoft feature

Microsoft Hires Former Apple Chip Architect

Wednesday January 12, 2022 12:05 pm PST by
Microsoft has hired Mike Filippo, a semiconductor designer who formerly worked at Apple as a chip architect, reports Bloomberg. Microsoft is aiming to further expand on chip designs for the servers that power its cloud computing services, and at Microsoft, Filippo will be working on processors for Azure servers. Filippo joined Apple in 2019 after a decade of semiconductor design at Arm,...
m1 pro vs max feature

Leaked Intel Roadmap Reveals More Efficient Chip Than M1 Pro and Max to Launch Within Two Years

Thursday February 24, 2022 2:11 am PST by
A leaked roadmap by Intel suggests that the company is developing a new lineup of CPUs that are targeted at outperforming Apple's 14-inch MacBook Pro with the M1 Pro and M1 Max chips by late 2023, or early 2024, which would be almost two years after the new chips and laptop made their debut. The roadmap by Intel, initially leaked by AdoredTV and interpreted by Wccftech, explicitly states...
ternus m1 chip

Today Marks the One Year Anniversary of the First Apple Silicon Macs

Wednesday November 10, 2021 6:25 am PST by
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world. At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini. With the M1 chip, Apple delivered...
m1 v intel thumb

PCs Offer 'Better Gaming Experience Than 100% of Mac Laptops,' Intel Claims in Ongoing Anti-Apple Campaign

Monday May 31, 2021 4:13 am PDT by
While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer). Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...