Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.
Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."
In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."
Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.
This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones.
Below, we recap everything new in iOS 18.5.
Pride Wallpaper
Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4.
Mac users can download the macOS Sequoia 15.5 update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates.
This week also saw a number of iPhone-related rumors, encompassing not only this year's iPhone 17 lineup but also Apple's plans for 2026 and 2027, even as Apple's Eddy Cue suggested AI could make ...
It’s hilarious that they promote features that have nothing to do with the processor. Like a car engine maker promoting the soft material of the seats.
Ugh...that seems desperate on both Justin & Intel's part.
EDIT: I get that he's just making a living; so are the folks at Intel.
My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!
