App Privacy Study Looks at Most 'Invasive' Apps Collecting User Data

With App Privacy labels now available for many of the top apps in the App Store, pCloud earlier this month took a look at the most "invasive" apps that collect the most data from users.

appstoreprivacy feature
It will come as no surprise to many that Instagram and Facebook share the most data with third-party advertisers, collecting info on purchases, location, contact details, user content, search history, browsing history, and more.

Instagram collects 79 percent of personal data, while Facebook collects 57 percent. LinkedIn and Uber Eats were also serious offenders, collecting 50 percent of data. This study was done prior to when Google shared App Privacy labels for its Google Search and Chrome apps, but YouTube and YouTube Music were found to be collecting 43 percent of personal data to share with third parties.

pcloud instrusive apps the apps sharing your data with third parties
eBay, TikTok, Duolingo, Deliveroo, and Trainline were all in the top 10 apps for data collection, with Reddit, Snapchat, Spotify, Pandora, ESPN, and CNN making the top 20.

Every time you search for a video on YouTube, 42% of your personal data is sent elsewhere. This data goes on to inform the types of adverts you'll see before and during videos, as well as being sold to brands who'll target you on other social media platforms. Instagram shares 79% of your data including browsing history and personal information with others online.

YouTube isn't the worst when it comes to selling your information on. That award goes to Instagram, which shares a staggering 79% of your data with other companies. Including everything from purchasing information, personal data, and browsing history. No wonder there's so much promoted content on your feed.

With over 1 billion monthly active users it's worrying that Instagram is a hub for sharing such a high amount of its unknowing users' data.

Apps that collect data for third-party use do so for targeting purposes, sharing the info across different apps and websites. Apps also collect data to market their own products, with Facebook and Instagram again collecting the most data in this category.

On the other end of the spectrum, apps that don't collect much data include Signal, Clubhouse, Netflix, Shazam, Etsy, Skype, and Telegram.

Starting with the launch of iOS 14.5, Apple will begin requiring apps that access a user's advertising identifier for cross-app and website tracking to get express permission before using it, which may help cut down on some of the third-party data sharing.

Prior to downloading an app, it's always worth checking out the App Privacy label to see just what data is being collected, primarily in "Data Used to Track You" and "Data Linked to You" sections, which include data collected for third-party advertising and for the developer's own advertising or marketing.

Top Rated Comments

vikingjunior Avatar
26 months ago
But Facebook told me it's about small businesses.
Score: 12 Votes (Like | Disagree)
kalafalas Avatar
26 months ago
Deleting Facebook was easy, but Instagram…. That’s gonna be hard.
Score: 11 Votes (Like | Disagree)
DoctorTech Avatar
26 months ago
Does "browsing history" mean browsing within that app or browsing history of your chosen Internet browser?
Same question for "search history" is that only search history within that app?
Score: 11 Votes (Like | Disagree)
cmaier Avatar
26 months ago

What does that have to do with anything? Instagram could still collect all of that data from adults, but zero from children. Nothing ironic about that.
No, it’s ironic. It’s like rain on your wedding day, or the good advice you just didn’t take. :-)
Score: 11 Votes (Like | Disagree)
Bustycat Avatar
26 months ago
Ironically,

https://www.macrumors.com/2021/03/16/instagram-protecting-young-people-tools/
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
26 months ago
Whos' ready to delete Instagram LOL

79% of data! ouch...

People start making fake profile.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...