App Store Supports Over 830,000 Jobs in UK, Germany, and France, Says Apple

Apple says its App Store now supports more than 330,000 jobs in the U.K., a 10% increase over the past year, despite the pressures of the global health crisis on the nation's economy.

Apple UK iOS app economy has a breakthrough year 031421 big
According to Apple, 2020 was a "breakthrough year" for the iOS app economy, with developers in the U.K. generating more than £3.6 billion in total earnings, which represents 22% in growth compared to the previous year. The company says a similar trend was reflected in Europe, where the iOS app economy has grown to support 1.7 million jobs – a 7% percent increase since 2019. Apple published similar press releases in Germany and France, claiming that the ‌App Store‌ supports over a quarter of a million jobs in each of those two countries.

Growth in the UK was driven by the innovations and breakthrough success of UK developers, whose apps users relied on for learning, working out, keeping track of their health, or finding ways to stay connected and entertained. During the pandemic, people turned to UK workout apps like One You Couch to 5K, fitness plan app Fiit, and sleep support app Sleepiest Sleep Sounds Stories. UK developer Moshi, a sleep and mindfulness app for children, has seen a rapid growth in downloads and subscriptions over the last year, leading to a 50 percent expansion of its team with 10 new hires.

"In a year like no other, the UK has remained a vibrant and innovative hub for entrepreneurs and app developers," said Christopher Moser, senior director of the App Store. "More people in the UK than ever before are working as part of the iOS app ecosystem, creating exciting apps enjoyed by people all over the world."

In its UK press release, Apple highlighted a few ‌App Store‌ success stories from U.K. developers in 2020. These include Digital Workroom, which develops productivity apps like Noted and aids businesses trying to create their own branded apps, the online language learning community Busuu, and Hutch Games – creator of free-to-play titles like the popular F1 Manager, Top Drives, and Rebel Racing.

Apple says that U.K. developers have benefitted from its ‌App Store‌ Small Business Program, which launched earlier this year and introduced a 15% reduced commission rates for developers who earned under $1 million in 2020. Apple takes 30 percent commission from developers making over one million dollars per year.

The Small Business Program has received praise from many developers, however some larger developers such as Spotify and Epic Games – both of which accuse Apple of anti-competitive behavior – have since criticized the program, saying it undermines the ‌‌App Store‌‌'s rules.

Top Rated Comments

otternonsense Avatar
19 weeks ago
Pardon me while I go off on a tangent. This doughy wonky art style of flat badly drawn misshaped humanoids that you see from App Store hero images to Nike billboards to virtually every startup's brand promotion, needs to die off already.
Score: 18 Votes (Like | Disagree)
jeff127 Avatar
19 weeks ago
Propaganda to try and justify not paying all their taxes?
Score: 16 Votes (Like | Disagree)
farewelwilliams Avatar
19 weeks ago
this is what 30% pays for. healthy developer resources to make successful apps.

30% more than fair. 15% is a steal.
Score: 12 Votes (Like | Disagree)
Freeangel1 Avatar
19 weeks ago
which is it? 330,000 or 830,000? Typo in the title?
Score: 8 Votes (Like | Disagree)
LarxJo Avatar
19 weeks ago
Governments should then also remind than the taxes that Apple would pay without evading taxes would support tens of thousands of doctor, help to fight corona, increase public health, education.

Then should also point out that thanks to those taxes, Apple actually exists and can make a lot more money. What does Apple need that is paid by taxes? Engineers and competent employees in general, road and security. So Apple, do as you say to your developer: "Pay for a service without which you would be nothing".
Score: 7 Votes (Like | Disagree)
Crazy Badger Avatar
19 weeks ago
How much tax is Apple paying on their 30%?

30% might have been reasonable at the beginning, but I think Apple is pushing their luck now and need to rethink.
Score: 6 Votes (Like | Disagree)

Top Stories

fortnite apple featured

Epic Games vs. Apple Trial Begins With Opening Remarks Underway

Monday May 3, 2021 9:05 am PDT by
The first day of the bench trial between Fortnite creator Epic Games and Apple is officially underway, with the companies delivering opening remarks before District Judge Yvonne Gonzalez Rogers in a Northern California courtroom. The saga dates back to August 2020, when Apple removed Fortnite from the App Store after Epic Games introduced a direct payment option in the app for its in-game...
parler app

Parler Returns to the App Store With Improved Moderation

Monday May 17, 2021 7:43 am PDT by
The controversial social media app Parler has today returned to the App Store, several months after Apple suspended it for breach of App Store rules. Parler was removed from the App Store in January because Apple said that it failed to take "adequate measures to address the proliferation" of "threats to people's safety." According to the Washington Post, Parler has now implemented a...
Apple vs Spotify feature2

Spotify Executive Justifies Antitrust Pressure on Apple and Calls for Other App Store Payment Providers

Tuesday June 1, 2021 9:05 am PDT by
Spotify executive Horacio Gutierrez has explained in a wide-reaching interview with The Verge why the company believes Apple is a "ruthless bully" and what it would like to see change. Last month, Gutierrez penned an op-ed in the Wall Street Journal that chastised Apple and some of its business practices. Now, Spotify's head of global affairs and chief legal officer has expanded on the logic ...
apple bitcoin app scam

Bitcoin Scam App Approved by Apple Robs iPhone User of $600,000+

Tuesday March 30, 2021 12:30 pm PDT by
A scam bitcoin app that was designed to look like a genuine app was accepted by Apple's App Store review team and ended up costing iPhone user Phillipe Christodoulou 17.1 bitcoin, or upwards of $600,000 at the time of the theft, reports The Washington Post. Christodoulou wanted to check on his bitcoin balance back in February, and searched Apple's App Store for "Trezor," the company that...
app store review scam

App Store Scam App Required a Good Review to Function at All

Wednesday May 26, 2021 7:21 am PDT by
An app that demanded at least a three-star review to function got through the App Store review process, it has been found (via The Verge). iOS developer Kosta Eleftheriou discovered that the "UPNP Xtreme" app, which claimed to let users stream video to a TV, presented the system's App Store rating box as soon as it opened. The rating box could not be escaped from and it was not possible to...
fortnite apple featured

Apple Earned Over $100 Million From Fortnite

Wednesday May 19, 2021 12:02 pm PDT by
Apple collected more than $100 million in revenue from the 30 percent cut that it takes from Fortnite in-app purchases, according to testimony provided by App Store gaming business development head Michael Schmid, who shared the detail in the ongoing Epic v. Apple trial. As noted by Bloomberg, Schmid offered the $100 million figure as a rough estimate, and declined to provide a specific...
timcookantitrust

Tim Cook 'Practicing for Hours' Ahead of Epic Games Testimony Expected This Week

Monday May 17, 2021 4:17 am PDT by
So far, Apple CEO Tim Cook has taken a backseat in defending Apple as it faces a significant legal battle with Epic Games regarding the App Store. While the CEO has commented on the platform in the past, for the first time this week, Tim Cook will take center stage in his company's battle with Epic Games. Apple in March submitted its list of executives that will testify during the trial...
fortnite apple featured

Apple's Phil Schiller Takes the Stand in Epic Games v. Apple Trial

Monday May 17, 2021 12:17 pm PDT by
Today marked the kickoff of the third week of the Epic Games v. Apple trial, and this week is notable because Epic has finished with its witnesses and we're now transitioning to Apple witnesses, including notable Apple executives. Apple Fellow and former marketing chief Phil Schiller, who is in charge of the App Store, took the stand today. Schiller will testify for up to nine hours, and...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple wwdc app developer academy global stats

Apple Further Expands Developer Academy Program With First Detroit Applications Opening This Week

Wednesday May 12, 2021 5:39 am PDT by
Apple today released an update on the progress of the Apple Developer Academy program, ahead of applications for the new Detroit site opening this week. The Apple Developer Academy sets out to provide enrolled students with app development training and entrepreneurial skills. Apple offers two different training programs: 30-day foundation courses that cover specific topics, such as an...