Final Cut Pro Trademark Update Suggests Apple Eyeing Future Subscription Model

Apple has amended its trademark for Final Cut Pro, its professional high-end video editing software, in a way that suggests it could be planning to turn the now one-time payment model for the software into a subscription.

final cut pro subscription feature
As reported by Patently Apple, on Monday, Apple added a Nice Classification #42 listing to its Final Cut Pro trademark in Europe. The Class 42 identification is listed as including software as a service (SaaS), or a platform as a service (PaaS). For context, Microsoft Office 365, which is based on a monthly or yearly subscription, includes the same Class 42 listing for its suite of software.

Final Cut Pro is currently sold for $300 and is used widely by professional videographers, YouTubers, and content makers. Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software. If Apple is planning the subscription route, it'll likely include more than simply the software itself.

6a0120a5580826970c0263e9925784200b
With a subscription, Apple theoretically could offer subscribers access to original content, such as in-depth tutorials, walkthroughs, or exclusive videos/sessions with prominent video makers who use Final Cut Pro as part of their workflow.

Whether Apple takes the route is unknown, however, the pure nature of the updated trademark is rather telling. Apple over the years has launched a number of new services, the most recent being Apple Fitness+. The momentum is not slowing down, however. Apple is reportedly eyeing to launch a new podcast subscription service that would offer listeners exclusive and original content.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...

Top Rated Comments

jetjaguar Avatar
43 months ago
No thanks
Score: 75 Votes (Like | Disagree)
danistyping Avatar
43 months ago
uh no thanks. And please don't do this with logic pro. I would have to switch to a different DAW. I absolutely despise subscriptions.
Score: 62 Votes (Like | Disagree)
djcerla Avatar
43 months ago
It’s already a subscription.

Go FCP, buy new Macs forever.
Score: 56 Votes (Like | Disagree)
saudor Avatar
43 months ago
Subscription is one of those things that once you taste it, you can never go back. It's a never ending gold mine for $$$. Won't be long until we need subscriptions for breathing oxygen
Score: 35 Votes (Like | Disagree)
iamgalt Avatar
43 months ago
Well, this will be a big push towards Linux and the free video editing software available; for me at least. I was really hoping Apple would stay away from this.
Score: 31 Votes (Like | Disagree)
Chicane-UK Avatar
43 months ago

Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software.
Subscription is only vaguely appealing for those who only occasionally dabble with the software and can just sign up or cancel as they see fit for projects. Otherwise it's purely a cash grab.
Score: 18 Votes (Like | Disagree)