Google Finally Adds App Privacy Labels to Gmail App

Google today quietly added App Privacy labels to its Gmail app, marking the first of its major apps to receive the privacy details aside from YouTube.

google app privacy
Though App Privacy information has been added to Gmail, Google has done so server side and has yet to issue an update to the Gmail app. It has been two months since the Gmail app last saw an update.

Earlier in February, the Gmail app was displaying warnings about the app being out of date as it has been so long since new security features were added, but Google eliminated that messaging without pushing an update to the app.

Apple has been enforcing App Privacy labels since December, and Google has been slow to support the feature. Google said in early January that it would add privacy data to its app catalog "this week or next week," but by January 20, most apps still had not been updated with the App Privacy.

Google has since been adding App Privacy labels to apps like YouTube and some of its smaller apps, but of major apps like Google Search, Google Photos, and Google Maps, Gmail is the first to get the new labeling.

There is nothing hugely unexpected in the Gmail App Privacy data, with Google listing location, user ID, and usage data as information that's shared with third-party advertisers.Purchases, location, contact info, user content, search history, identifiers, and usage data are used for analytics purposes, product personalization, and app functionality.

Though most Google apps went months without an update and still have yet to be updated, apps like Google Translate, Google Tasks, YouTube Music, and YouTube TV have been updated with new content and bug fixes. These apps were quietly updated with App Privacy labels prior to when their content was updated, however.

Now that Gmail has App Privacy labels in place, we may soon see the information made available for other Google apps, and Google may resume the regular updates that were offered for iOS apps prior to when Apple implemented the new rules.

Tags: Google, Gmail

Top Rated Comments

Mike_Trivisonno Avatar
6 days ago at 03:38 pm
Hmm. What’s “other data”. Sounds creepy.
Score: 16 Votes (Like | Disagree)
icanhazmac Avatar
6 days ago at 03:44 pm
As stated in the article, no real surprises but it is different when you see it in writing... scumbags.
Score: 14 Votes (Like | Disagree)
ouimetnick Avatar
6 days ago at 03:55 pm
Why is an email client (Gmail) 295MB in size?
Also why does an email client need device diagnostic data, or location data? It’s an email client, not food services app (where it would use location data to find the closest store)
Score: 14 Votes (Like | Disagree)
_Spinn_ Avatar
6 days ago at 03:41 pm
About time. Isn't that pretty much all of the options selected? Looks pretty much like how I expected it to.
Score: 11 Votes (Like | Disagree)
Baritone_Guy Avatar
6 days ago at 04:13 pm
Some of these are still too vague. For example: Purchases. Purchases from where? Are they mining email to look for receipts? I suspect the answer is yes, but these labels need more granularity.
Score: 11 Votes (Like | Disagree)
Nicky G Avatar
6 days ago at 04:13 pm
Why an email app needs to be tracking your location is a bit beyond me. Oh yeah, Google hawks that data, which essentially means any third party can know where you are any time, and Google makes $$$ from it. Sketchy.

There needs to be gov regulation making this kind of thing totally illegal IMHO. No reason online ads tracking the location of Americans behind their backs should even be a thing, at all. We let this get way out of hand and it needs to be reigned in ENTIRELY. As in, made totally illegal. Location tracking should be tied to product features only, and should be totally anonymous from the developer's perspective. This garbage is ridiculous.
Score: 11 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...