Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30.

iphone 12 vs iphone 12 mini

Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular ‌iPhone 12‌ Pro.

iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years at 10 days. Lead times decreased from 22 days ~2 weeks ago as Apple ramps iPhone 12 production signaled by our iPhone supply chain team, led by Sharon Shih, recently raising March quarter iPhone 12 Pro builds by 2M units (which offset a 2M build reduction for the iPhone 12 mini).

The report supports previous analysis that the ‌iPhone 12 mini‌ has suffered from lackluster sales, capturing just six percent of the total ‌‌iPhone 12‌‌ sales during the launch period.

The report also highlighted that the non-Pro ‌iPhone 12‌ models are believed to be performing better in China than in the United States. In China, the ‌iPhone 12‌ is believed to have gained a 20.3 percent market share, which is a new 18 month high. The device is also said to have achieved the largest install base of any iPhone launched in China over the past four years through the first full month after being launched.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

jrlcopy Avatar
18 months ago
I love my mini. :D
Score: 43 Votes (Like | Disagree)
vipergts2207 Avatar
18 months ago
Loving my iPhone 12 mini. Easily the best iPhone I've ever owned, which goes back to the 3Gs. As long as it sells enough for Apple to keep making a mini, that's all that matters.
Score: 34 Votes (Like | Disagree)
bandrews Avatar
18 months ago

wow..and here we were told everybody wanted a small phone
I don't think anyone ever said "everybody wants a small phone".

Many people did say "I want a small phone"

Which is more than nobody but not as many as everybody.
Score: 29 Votes (Like | Disagree)
BootsWalking Avatar
18 months ago
For years I begged for an iPhone with the form factor of an SE but with flagship specs and no bezels. Apple finally delivered with the 12 Mini. I bought the phone and love it to death. For me the value is there but for others less passionate about the form factor I think the phone might be too expensive to justify its existence. Apple will either have to reduce the price (including possibly trimming the specs to keep their margins), or discontinue the phone entirely. It'll be a sad day for me but I'm so pleased Apple even made the 12 Mini that I'll accept that fate with gratitude nonetheless.
Score: 27 Votes (Like | Disagree)
Return Zero Avatar
18 months ago
Long live the mini.

Seriously, I love it and never want to get anything larger.
Score: 24 Votes (Like | Disagree)
davebarnes Avatar
18 months ago
Let's try a better headline:
[HEADING=2]Apple Shifting From lower margin iPhone 12 mini to higher margin iPhone 12 Pro to make more money[/HEADING]
Score: 21 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Friday September 17, 2021 9:27 am PDT by
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
iphone 13 pricing

Goodbye 64GB: iPhone 13 Lineup Starts at $699 With 128GB of Storage

Tuesday September 14, 2021 11:06 am PDT by
Apple today announced that the iPhone 13 and iPhone 13 mini start with 128GB of storage, which is double the base 64GB offered for the iPhone 12 and iPhone 12 mini. The storage capacities available for the iPhone 13 and iPhone 13 mini include 128GB, 256GB, and 512GB, while the iPhone 13 Pro and iPhone 13 Pro Max also have a new 1TB storage option. Pricing continues to start at $699 for the...
Apple iphone13 colors 09142021 big

Cellular Carriers Begin Sharing Deals and Offers Coming to iPhone 13 and iPhone 13 Pro

Tuesday September 14, 2021 1:07 pm PDT by
With the imminent launch of brand new iPhone models, cellular carriers are already beginning to share various offers that should help save you money when buying the iPhone 13. AT&T Starting with AT&T, new and existing AT&T customers will have the opportunity to get a new iPhone 13 Pro or iPhone 13 mini at no cost, with an eligible trade in and on an unlimited cellular plan. Under this...
iphone 13 september 24

All iPhone 13 Models Available to Pre-Order This Friday With September 24 Release Date

Tuesday September 14, 2021 11:21 am PDT by
Apple today announced that the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max will all be available to pre-order this Friday, September 17 at 5 a.m. Pacific Time, and all four devices will launch one week later on Friday, September 24. These dates apply to customers in the United States, Australia, Canada, China, Germany, India, Japan, the UK, and more than 30 other countries and ...
iphone lineup september

iPhone XR and iPhone 12 Pro Discontinued, iPhone 12, iPhone 12 Mini, iPhone 11, and iPhone SE Still Available

Tuesday September 14, 2021 11:37 am PDT by
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro. The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
iphone 13 pro and pro max cameras

iPhone 13 Pro Costs Around $20 More to Build Compared to the iPhone 12 Pro, Despite Being the Same Price for the Customer

Monday October 4, 2021 2:22 am PDT by
The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone. TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iphone 12 mini front

Apple Kills iPhone 12 Mini Production Due to Poor Sales

Wednesday June 30, 2021 3:21 am PDT by
Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce. Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The iPhone 12 mini is said to have...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...