App Store Spending Reached $72 Billion in 2020, Says Sensor Tower
Apple device users spent a record $72 billion on the App Store in 2020, a 30% increase on app spending the previous year, according to a new Sensor Tower report.
Globally, consumer spending on the App Store reached $72.3 billion, up 30.3 percent Y/Y from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30 percent Y/Y from $29.7 billion in 2019 to $38.6 billion. The App Store generated 87.3 percent more in consumer spending than the Play store, and both platforms experienced roughly the same Y/Y growth. The spending gap between the platforms remained relatively flat compared to 2019.
Apart from games, most user spending in the App Store focused on the Entertainment category, which grew 29.3% year on year to $5.3 billion. TikTok was the non-game app that generated the most revenue globally in the App Store in 2020, growing more than 600% year on year to $1.2 billion.
First-time installs also set a new record in 2020, with the App Store and Google Play collectively reaching nearly 143 billion, up 23.7% from approximately 115.5 billion in 2019. This figure is about 14% higher than the year-on-year growth experienced by both stores in the previous year.
The gaming category also reached new heights, generating $79.5 billion last year across both app stores globally. The report notes that this is up 26% from slightly more than $63 billion in 2019, and represents 71.7% of all in-app spending for the year.
According to Sensor Tower data, around $47.6 billion was spent on iOS games in 2020, up 25% in 2019. Games accounted for 66% of all App Store revenue, and the highest grossing game on iOS was Tencent's Honor of Kings.
The report notes that the mobile market experienced "unprecedented growth" in 2020 as the global health crisis dramatically shifted consumer needs and behavior, and could even indicate a permanent change in consumer habits.
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past.
Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more.
Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame,...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
Top Rated Comments
Walt Mossberg, 2016 ('https://www.google.it/amp/s/www.theverge.com/platform/amp/2016/7/20/12231176/walt-mossberg-delete-your-unnecessary-apps')
If you take the average wage in the UK, you are working one full day of each month for Apple and various other companies for paying subscriptions for electronic services, many of which have free alternatives (although less convenient ones). We are talking about two weeks of work (two weeks of your life) per year. Maybe not your case because you are earning a lot more, but still, your spending is what I see many people around me spend also and have always wonders if they make any calculation of annual basis to find what all these small subscriptions actually cost.