Amazon Acquires Podcast Startup Wondery

Amazon has announced it is acquiring Wondery, the podcast startup that reportedly held talks with Apple last month as it shopped for a buyer.

wondery amazon
In a press release, Amazon said that Wondery had signed an agreement to join Amazon Music, bringing popular podcasts like "Dirty John" and "Dr. Death" into the streaming service's existing podcast offering.

We're pleased to announce that Wondery has signed an agreement to join Amazon Music. Wondery is an innovative podcast publisher with a track record of creating and producing top-rated podcasts that entertain and educate listeners, including "Dirty John," "Dr. Death," "Business Wars," and "The Shrink Next Door." Wondery is already delighting listeners with its collection of immersive podcasts, and the company is evolving this entertainment medium into a truly new and exciting experience.

A Wondery purchase would have provided Apple with a library of original content along with a source for ideas that could be turned into TV shows in the future. Wondery is currently working on TV shows based on podcasts, including a WeWork series that will premiere on Apple TV+.

Wondery was said to be looking for $300 to $400 million, and it's possible that this price tag was too high for Apple. Regardless, Amazon's acquisition of the startup will make it another serious competitor in the podcasting space alongside the likes of Spotify.

Apple plans to better compete with Spotify when it comes to podcasts, and rumors have suggested that Apple is looking to buy original podcasts. Apple has been looking for podcasts that could be adapted into ‌‌Apple TV+‌‌ content, and it also plans to create podcasts that will augment its TV shows.

Apple has already purchased podcasting companies. In 2017, it bought Pop Up Archive to improve search, and in early 2020, it bought podcasting service Scout FM, which turns podcast shows into radio-style stations.

Amazon says that when the deal closes, nothing will change for Wondery podcast listeners, as the podcasts will continue to be available through a variety of providers, which puts the deal in contrast to other recent podcast acquisitions where the deal has been closed based on an agreement that the content becomes exclusive to the buyer.

Tag: Amazon

Top Rated Comments

phenste Avatar
15 weeks ago
Subjective take, but hear me out. To me, podcasts were supposed to be the ONE truly decentralized part of the Internet where people could broadcast (dare I say…podcast?) to whomever they wished, while being smart about sponsorship deals + finding creative ways to make a living off of it. Corporations buying up platforms, and particularly Spotify buying up Joe Rogan, is a sign of the true demise of this industry built off the backs of people who put serious work into their programs.

I mean, s—, get those bills I guess @ JRE? It just feels so disheartening. Feels like if Amazon just started buying up public libraries. Yeah, I’ll make that comparison—and stick by it.

Edit: I talked to my brother about this comment? and perhaps I should have more faith in Apple, particularly, being a company that will keep the world of podcasts we are used to alive. They haven’t shown any interest in buying up podcasts, making them exclusive, etc.—the most they do is have radio shows, where DJs/artists alike spin their favorite music and have the occasional interview. That makes a lot more sense to me.
Score: 4 Votes (Like | Disagree)
insomniac86 Avatar
15 weeks ago

Subjective take, but hear me out. To me, podcasts were supposed to be the ONE truly decentralized part of the Internet where people could broadcast (dare I say…podcast?) to whomever they wished, while being smart about sponsorship deals + finding creative ways to make a living off of it. Corporations buying up platforms, and particularly Spotify buying up Joe Rogan, is a sign of the true demise of this industry built off the backs of people who put serious work into their programs.

I mean, s—, get those bills I guess @ JRE? It just feels so disheartening. Feels like if Amazon just started buying up public libraries. Yeah, I’ll make that comparison—and stick by it.

Edit: I talked to my brother about this comment? and perhaps I should have more faith in Apple, particularly, being a company that will keep the world of podcasts we are used to alive. They haven’t shown any interest in buying up podcasts, making them exclusive, etc.—the most they do is have radio shows, where DJs/artists alike spin their favorite music and have the occasional interview. That makes a lot more sense to me.
I was just going to write the same thing. Perhaps people here are too young to know what made podcast different and special.

The ENTIRE point of podcasts was a platform/infrastructure (E.g. Apple Podcasts via iTunes) for anyone to be able to grab a mic and start “broadcasting” about whatever and to whoever would click a link to listen.

The entire point was for it to be independent without needing a “publisher”.

Logically you can see why popular podcasts can evolve into “talk shows” and be bought up. But that’s no longer what a podcast is meant to serve.

In a world where free speech is being muted more and more even in “democratic countries”. I can see why all this podcast stuff is started to turn more commercial/publisher/juggernaut controlled.
Score: 3 Votes (Like | Disagree)
Mavman Avatar
15 weeks ago

Seems like amazon throws everything at the wall and sees what sticks. I assume this will be integrated to prime, but i am not interested in another podcast platform quite frankly.
apple is getting there as well. Apple TV, Apple News etc. too many streaming services today and not enough content to keep up.
Score: 2 Votes (Like | Disagree)
4jasontv Avatar
15 weeks ago
Amazon doesn’t really know what to do with content. Despite having some great original and exclusive content it all feels managed by committee. I expect most of the potential within this to be wasted.
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
15 weeks ago

Yea
Thanks. I missed that part, which I shouldn’t have. A little early in the morning for me.
Score: 2 Votes (Like | Disagree)
StevesSweater Avatar
15 weeks ago
Seems like amazon throws everything at the wall and sees what sticks. I assume this will be integrated to prime, but i am not interested in another podcast platform quite frankly.
Score: 2 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...