Apple Looks to 2021 With Japanese New Year Ad Highlighting the App Store
Apple today shared a new App Store ad on its YouTube channel in Japan ahead of the New Year. The brief 15-second video highlights various apps available on the App Store for productivity, connecting with others, and gaming.
The ad emphasizes how the App Store can help people get off to a good start in 2021, complete with colorful animations. New Year or "Shōgatsu" is widely considered the most important holiday in Japan, observed on January 1-3.
Apple also typically holds a one-day New Year's shopping event in Japan in early January, offering Apple Store gift cards with the purchase of select Apple products, but it has yet to announce an event of this kind for 2021. This year, the event took place on January 2 at Apple Stores in Japan and through the Apple Store app.
Update: Apple has announced that the shopping event will be held January 2-3.