iPhone 12 May Launch Earlier Than Usual in South Korea

The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald.

iPhone 12 5G New 1

South Korean telecoms firms speaking to The Korea Herald have said that the ‌iPhone 12‌ lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea on October 25, considerably later than its September 20 launch in the U.S.

South Korea was the first to commercialize 5G telecommunications in April 2019, and as of July this year, the country already has almost eight million 5G users. South Korea is expected to be a key market for Apple since the ‌iPhone 12‌ lineup will be the first with 5G, so this may explain the earlier launch. Crucially, the iPhone 12 Pro Max may be the first smartphone available in South Korea to support the high-frequency 28GHz band for 5G communications, making it considerably more appealing to those with access to the frequency.

Apple is also likely looking to expand its South Korean market share, where it currently owns just 19 percent of the market. Samsung dominates the South Korean smartphone market at 67 percent. An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea, and indicates how the country is increasingly important to Apple.

The sources added that South Korean telecoms operators are preparing for the launch of ‌iPhone 12‌ models in late October or early November. Rumors now seem to be pointing toward the iPhone 12 being unveiled on Tuesday, October 13, followed by a launch on October 23.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

Aston441 Avatar
21 months ago
In Soviet Korea, iPhone launches you!
Score: 7 Votes (Like | Disagree)
Nautilus007 Avatar
21 months ago
What a stupid article.
Score: 5 Votes (Like | Disagree)
Spock Avatar
21 months ago
This just in, Apple will release the iPhone 12
Score: 5 Votes (Like | Disagree)
iamPro Avatar
21 months ago

In Soviet Korea, iPhone launches you!
Thats no different than saying on an article about New York saying,

“In confederate New York, iPhones are made in cotton fields!”

or pre unification,

“In Soviet West Germany, iPhone launches you!”


Maybe this is funny to some.
Score: 3 Votes (Like | Disagree)
PickUrPoison Avatar
21 months ago

Ooh a whole month earlier than the usual month late release. And this alone will help Apple “gain a foothold” in Samsung’s South Korea because technically Seoul has mmwave? What a complete load of nonsense this “story” is. MR is rapidly becoming the Daily Mail of tech news.
As much as the story may trigger you, MacRumors is reporting on a story that was published by The Korea Herald, which they attribute to South Korea telecom companies. Presumably, they are well aware of the launch schedule.

Is it possibly a bogus story? Sure. Is it something MacRumors should publish? Why the hell wouldn’t they?

You’ve been here for over a decade. Is it actually possible that you’re still confused as to which articles are appropriate for publication here? The MR analysis seems sound ?‍♂️
Score: 3 Votes (Like | Disagree)
ian87w Avatar
21 months ago
Meanwhile, my country is just getting the 2020 SE next month...
Score: 2 Votes (Like | Disagree)

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