Apple's September 15 Event Page Includes Morphing AR Logo

Apple this morning announced a digital-only event that will be held on Tuesday, September 15, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer, to see the logo morph and change in real-time in the real world.

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Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event morphs from an Apple logo to the date and back again.


Apple often creates fun graphical experiences for its events. In the past, it has done an October iPad event where it created dozens of different Apple logos, and people often look to event art designs to seek out signs of what to expect when it comes to announcements.

Apple's September events have historically focused on the ‌iPhone‌, but rumors indicate that the September 15 event will instead see the unveiling of the Apple Watch Series 6 and new ‌iPad‌ models rather than the ‌iPhone‌ 12 lineup, which is expected to be announced later.

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Top Rated Comments

MrTemple Avatar
50 months ago

I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.
It's not. It's a novelty on phones.

It's the killer feature on Apple Glasses.

But they need it to be FANTASTIC at launch. And for that they need an entire ecosystem of internal and 3rd party expertise with the novelty that it is on phones.
Score: 8 Votes (Like | Disagree)
4jasontv Avatar
50 months ago
OMG. You see the shadow cast from the light above? MACS ARE GETTING BLU-RAY!
Score: 6 Votes (Like | Disagree)
JM Avatar
50 months ago
Don't forget that hidden "air" ;)



Attachment Image
Score: 6 Votes (Like | Disagree)
Marlon DLTH :) Avatar
50 months ago
Apple Glasses? Or at least I hope that means something cool for AR.
Score: 5 Votes (Like | Disagree)
hrpanjwani Avatar
50 months ago
Calling it now, Apple is releasing a new snake game in iOS 14.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago
This is just amazing! Can't wait till next Tuesday.
Score: 3 Votes (Like | Disagree)