Apple Hires Former Disney, Hulu, and Quibi Executive for Apple TV

Apple has hired Tim Connolly, a Hollywood executive with experience at Disney, Hulu, and Quibi, for Apple TV, according to The Telegraph.

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Connolly was vice-president of digital distribution and new product development at Disney. He was one of the most senior executives at streaming startup Quibi, running partnerships and advertising, but he vacated the role before the video service launched earlier this year. Connolly also helped to launch Hulu's live TV service, which involved striking deals with other major networks. Similarly, he oversaw a deal between Spotify and Hulu to bundle their services.

Connolly's exact role at Apple is as yet unknown, but it seems likely that he will be involved in brokering deals for ‌Apple TV‌'s Channels feature. The ‌Apple TV‌ app allows users to buy and watch third-party streaming services directly within the app, but support has been limited thus far. Apple began selling subscriptions to combined services last month, with a bundle including CBS All Access and Showtime, for an overall lower price of $9.99. This move and the hiring of Connolly may indicate that Apple is planning to launch more similar bundles and bolster ‌Apple TV‌ Channels.

Given Connolly's experience in bundling services, it is also possible that he is involved in launching Apple's upcoming "Apple One" subscription service bundles. The series of bundles would allow customers to subscribe to several Apple digital services, such as Apple Music and Apple TV+, together. This is expected to result in a lower monthly price than when the services are subscribed to individually.

Apple did not respond to The Telegraph's request for comment. Connolly's arrival at Apple is yet another indication that the company is heavily investing in its TV and subscription service enterprises.

Top Rated Comments

Q-Dog Avatar
15 months ago
Quibi is a smoking hot disaster, so ¯\_ (ツ)_/¯
Score: 13 Votes (Like | Disagree)
Marbles1 Avatar
15 months ago
The customer experience / branding / communication of Apple TV has been atrocious.

It’s like they’ve not spoken to a single user.


‘The Apple TV app’, Apple TV+, Apple TV channels within the Apple TV app, Apple TV app channels on the Apple TV Box, streaming apps connected to the Apple TV app showing their content inside it on iOS devices only and not on the macOS Apple TV app, streaming apps as standalone apps on the Apple TV box but not available on macos....

It’s all such a mess. It smacks of too many cooks.

They need one person with a strong vision and the authority to sort it all out.
Score: 11 Votes (Like | Disagree)
crawfish963 Avatar
15 months ago
Don’t touch Ted Lasso! I love that show.
Score: 11 Votes (Like | Disagree)
Treq Avatar
15 months ago
"He was one of the most senior executives at streaming startup Quibi, running partnerships and advertising, but he vacated the role before the video service launched earlier this year."

Well at least he's smart enough to know when to get out. Is Quibi still a thing?
Score: 10 Votes (Like | Disagree)
dwaltwhit Avatar
15 months ago
I don’t understand the apple tv hate. I love several of the shows, find the app fine, and think its a value at the price. I guess to each is own, but dang
Score: 9 Votes (Like | Disagree)
newyorksole Avatar
15 months ago
Seems like a good acquisition to me. I hope he has involvement with redesigning the AppleTV app and making it easier to see AppleTV+ content and other channels.
Score: 7 Votes (Like | Disagree)

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