EE Offers First Plan Bundling Apple Subscription Services in the UK

UK carrier EE has launched a new package called the "Full Works" plan for iPhone, which includes subscriptions to Apple Music, Apple TV+, and Apple Arcade. It is the first carrier plan to bundle multiple Apple subscription services.

EE logo

As a result of a new collaboration with Apple, the plan includes subscriptions to Apple services such as ‌Apple Music‌, ‌Apple TV‌+, and ‌Apple Arcade‌, as well as unlimited calls, texts, and data, and an upgrade when new ‌iPhone‌ models are released. Apple News+ and iCloud storage are not included, and the ‌Apple Music‌ family plan is unavailable. The plan includes alternate "smart" benefits such as "BT Sport Ultimate" app access or a "Roam Further" pass instead of Apple subscriptions.

EE is the UK's largest carrier and a leading 5G provider. While the telecoms firm usually charges a premium compared to other networks, the plan offers overall savings on the subscription services. The Full Works package offers the ‌iPhone‌ 11 Pro with unlimited calls, texts, and data, and ‌Apple Music‌, ‌Apple TV‌+, and ‌Apple Arcade‌ for £77 per month. Without the Apple subscription services, the same plan costs £68, resulting in the services bundle effectively costing £9. The same services accumulatively cost £19.97 directly from Apple.

The plan is available with multiple ‌iPhone‌ models, and will presumably be available with the upcoming ‌iPhone‌ 12 as the plan is 5G-ready. The plan will also become available for businesses from the end of September.

Apple has been rumored to be launching a new series of bundled subscription services this fall, called "Apple One." The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. It is likely that ‌Apple One‌ will also be paired with carrier plans when released, and the partnership with EE indicates Apple's increasing interest in bundling its services.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

LiE_ Avatar
69 months ago
I prefer my £8pm O2 sim only contract with 8GB data and unlimited minutes/text. I then just buy the handset separately for the best deal, and subscribe to what I want (Spotify duo in this case).
Score: 6 Votes (Like | Disagree)
frou Avatar
69 months ago

Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Yeah man, having that Apple Arcade subscription will really open doors socially
Score: 5 Votes (Like | Disagree)
phalseHUD Avatar
69 months ago

Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Not judgmental at all... ??
Score: 4 Votes (Like | Disagree)
Marbles1 Avatar
69 months ago
Interesting they didn’t include Apple News+.

I mean, it’s a pretty poor service but it’s a strange oversight.

EE gave me six months free Apple News+ and I tried to use it extensively but it was so poor vs my regular news and magazine sources (mostly free from my local library’s free PressReader service), I didn’t opt to start paying.
Score: 3 Votes (Like | Disagree)
Brenster Avatar
69 months ago

I saw on Money Saving Expert EE are changing from RPI to CPI *plus* 3.9% so unless you have a lot of money to fork out each month when you join or upgrade it won’t be long before it’s cheaper to subscribe individually!

The above applies to anyone upgrading or joining from September 1st.
Interesting if true. Could be quite an annual hike for those on handset inclusive contracts, including the new Full Works plan. Less significantwithout being insignificant for those on SIM only contracts (all three of us in my household are on EE sim only deals).

From Sept 1st is a date that seems calculated to scoop up anyone buying through EE for the iPhone 12 cycle. ill be staying on 3x sim only plus family membership/sharing News+, TV+, Music and 2TB iCloud storage here.



Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Given the government requires benefits applications to be done online, one can hardly condemn the ‘unemployed’ for having the means to actually get online. To do otherwise would be to have no income at all. Having been on JSA after being made redundant in 2014, it's not a state of affairs I’d wish in anyone, whether they possessed and iPhone or not.:rolleyes:
Score: 2 Votes (Like | Disagree)
LeadingHeat Avatar
69 months ago
Bring on Apple One. My wallet is ready. (To have less leave it)
Score: 2 Votes (Like | Disagree)