Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash."
The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was shot.
When shooting the video, Chazelle used iPhone features like extended dynamic range, video stabilization, the ultra wide-angle lens, and more.
Apple has shared several prior videos and photographs in the "Shot on iPhone" series, but this marks one of the first vertical videos that Apple has uploaded in the "Shot on iPhone" saga.
Tags: Apple ads, Shot on iPhone
Top Rated Comments
Yes YES YES! This should have been done a long time ago. Vertical video is a curse on the world.Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
It's no longer a limitation of the camera sensors in 2020.
I do and it bugs the living crap outta me when I see vertical videosNo one holds their phone horizontally.
Because creativity dawned with the smartphone?People who declare vertical video has no legitimate uses are people who have no creativity.
Vertical video is lazy social media behavior. My eyes are horizontal. The horizon is... horizontal.
My desktop display is horizontal. My laptop display is horizontal. My iPad is horizontal except when I’m reading certain types of PDF documents. I type on my phone horizontally. Every movie I own is horizontal. Just about every viewing device made from the dawn of moving pictures has been somewhere between square and horizontal.
Everytime I see someone film vertically and then pan wildly around, I’m conflicted between wanting to scream at the screen and needing to suppress motion sickness.
Vertical is fine for a narrow range of images and video, but don’t pretend it’s a creative explosion. It‘s people too lazy to hold their phone with both hands because they know social media isn’t worth their best effort.