Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle - MacRumors
Skip to Content

Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

by

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash."


The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was shot.


When shooting the video, Chazelle used iPhone features like extended dynamic range, video stabilization, the ultra wide-angle lens, and more.

Apple has shared several prior videos and photographs in the "Shot on iPhone" series, but this marks one of the first vertical videos that Apple has uploaded in the "Shot on iPhone" saga.

Tags: Apple Ads, Shot on iPhone

Popular Stories

apple watch heart health ad

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Read Full Article • 97 comments
iPod Ad Silhouette

Apple Inducted Into 'Brand Hall of Fame' for Iconic Ads

Monday August 31, 2026 7:06 am PDT by
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame." Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
Read Full Article • 31 comments
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...
Read Full Article • 307 comments

Top Rated Comments

Treq Avatar
Treq
80 months ago
Every time I see a video shot this way I am compelled to post a link to this video.
Score: 32 Votes (Like | Disagree)
dmbaggie Avatar
dmbaggie
80 months ago

Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
Yes YES YES! This should have been done a long time ago. Vertical video is a curse on the world.
Score: 31 Votes (Like | Disagree)
JosephAW Avatar
JosephAW
80 months ago
Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
Score: 25 Votes (Like | Disagree)
D
deevey
80 months ago

No one holds their phone horizontally.
I do and it bugs the living crap outta me when I see vertical videos
Score: 20 Votes (Like | Disagree)
Analog Kid Avatar
Analog Kid
80 months ago

People who declare vertical video has no legitimate uses are people who have no creativity.
Because creativity dawned with the smartphone?

Vertical video is lazy social media behavior. My eyes are horizontal. The horizon is... horizontal.

My desktop display is horizontal. My laptop display is horizontal. My iPad is horizontal except when I’m reading certain types of PDF documents. I type on my phone horizontally. Every movie I own is horizontal. Just about every viewing device made from the dawn of moving pictures has been somewhere between square and horizontal.

Everytime I see someone film vertically and then pan wildly around, I’m conflicted between wanting to scream at the screen and needing to suppress motion sickness.


Vertical is fine for a narrow range of images and video, but don’t pretend it’s a creative explosion. It‘s people too lazy to hold their phone with both hands because they know social media isn’t worth their best effort.
Score: 18 Votes (Like | Disagree)
F
FrankieTDouglas
80 months ago
It's not a film, it's an ad for Apple.
Score: 17 Votes (Like | Disagree)
Read All Comments