Peacock Has Accumulated 10 Million Sign-ups Since Launch

Two weeks after its nationwide launch, NBCUniversal's Peacock streaming service has accumulated 10 million free and paid users, reports The Verge.

peacock

"NBCUniversal successfully launched Peacock in Cable's footprint in April, ahead of the streaming service's U.S. nationwide launch earlier this month, with 10 million sign-ups to date," Comcast chairman and CEO Brian Roberts stated during the earnings report. "The company is really trying to lean into streaming," he said. "I'm pretty excited as the world is transitioning… broadband is making that all possible."

It was a positive announcement among otherwise disappointing second-quarter earnings, as the company continues to struggle with the impact of the global situation on entertainment divisions. Peacock is a key part of NBCUniversal's restructuring, in which it will "shift resources from linear to streaming," according to NBCU CEO Jeff Shell.

The service showcases NBC shows such as "30 Rock," "Cheers," "Downton Abbey," and "Saturday Night Live," with live sporting events such as the English Premier League and the U.S. Open Championship.

Peacock was considered a late entrant to the crowded streaming service market, but has surpassed HBO Max, which has drawn 4.1 million subscribers since its launch in May. HBO Max does not have a free tier like Peacock, however. While Peacock has pleased executives with its performance, Comcast's home internet and cable segment lost 477,000 video subscribers.

Apple's rival service, Apple TV+, has been reported to have had slow growth, and it is estimated that fewer than 15 percent of eligible customers have signed up, despite the offer of a one-year free trial with the purchase of Apple hardware. Apple does not report subscriber numbers.

Like HBO Max, Peacock is not available on Amazon Fire TV or Roku. Peacock is available on iOS and Apple TV, and operates with both a free and a premium tier.

Update: This article has been updated to make clearer that the count includes users on both free and paid tiers.

Top Rated Comments

Costino1 Avatar
41 months ago
9,990,000 are Comcast subscribers who get Peacock for free.
Score: 23 Votes (Like | Disagree)
Plutonius Avatar
41 months ago
I wonder how many of the 10 million subscribers are part of the free tier ?
Score: 10 Votes (Like | Disagree)
senohpoxas88 Avatar
41 months ago
This article needs to be updated. They have 10m users, not subscribers. Since there’s a free tier, this is a HUGE difference
Score: 10 Votes (Like | Disagree)
coasterider Avatar
41 months ago
tell us how many are Comcast subscribers getting peacock jammed down their throats
Score: 6 Votes (Like | Disagree)
FloatingBones Avatar
41 months ago

Peacock was considered a late entrant to the crowded streaming service market, but has surpassed HBO Max, which has drawn 4.1 million subscribers since its launch in May ('https://www.macrumors.com/2020/05/27/hbo-max-now-available-on-apple-tv-and-ios-devices/').
Comparing a paid service's 4.1M subscribers to an unknown number of paid subscribers in a 10M base is like comparing apples to rocks ('https://en.wikipedia.org/wiki/How_to_Lie_with_Statistics').



Attachment Image
Score: 6 Votes (Like | Disagree)
metalsiren Avatar
41 months ago
yep and right now there is nothing worth paying for
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Update Your iPhone 15 to iOS 17

Warning: Update Your iPhone 15 to iOS 17.0.2 Before Transferring Data From Another iPhone

Friday September 22, 2023 6:36 am PDT by
If you are unboxing an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max today, make sure to update the device to iOS 17.0.2 before transferring data to the device from another iPhone, or else you might encounter issues. iOS 17.0.2 is only available for the iPhone 15 lineup. Apple says the update fixes an issue that may prevent transferring data directly from another iPhone...
iOS 17

Apple Releases iOS 17.0.1 and iPadOS 17.0.1 With Bug Fixes, Plus iOS 17.0.2 for iPhone 15 Models

Thursday September 21, 2023 10:28 am PDT by
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...