Apple is expected to launch an all-OLED iPhone lineup this year, and while Samsung is understood to be providing the majority of the OLED panels, LG Display is reportedly poised to benefit the most from the extra demand, with Samsung's order volume rising only slightly on previous years.
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Of the four new models coming this year, rumors have indicated that Samsung will supply the displays for three models: the 5.4-inch entry-level iPhone 12 and 6.1-inch and 6.7-inch "iPhone 12 Pro" models. Samsung is reportedly planning to ship 30-35 million displays for the 5.4-inch model and 15-20 million displays for each of the high-end 6.1-inch and 6.7-inch models. Meanwhile, LG Display is expected to supply 20 million displays for the low-end 6.1-inch model.
LG Display's contribution is five times the volume from the previous year, according to a new Nikkei report. That's big news for a division that has endured six consecutive quarterly losses, and LG Display believes this will improve its finances considerably in the second half of the year as its OLED panel factories begin to operate at full capacity.
It's also positive news for Apple as it aims to diversify suppliers after paying high charges for Samsung's displays. After failing to meet projected iPhone sales in the second quarter of 2020, Apple was obligated to pay Samsung an estimated $950 million for missing OLED panel purchase targets. Apple is reportedly supporting LG Display's OLED development in part to reduce procurement costs and chip away at Samsung's monopoly on the display standard.
As Nikkei notes, however, there's no guarantee that Apple will continue to favor LG Display, which supplied Apple with LCD panels for the iPhone 11 last year but failed to improve the yield of its OLED panels and fully meet delivery targets the previous summer, which reportedly angered Apple.
Rival Chinese manufacturer BOE has also improved its OLED technology in part by recruiting former Samsung engineers, and Apple has started assessing production quality at BOE plants in the Chinese cities of Chengdu and Mianyang. A previous report even suggested BOE would supply a couple of million OLED displays for the low-end 6.1-inch iPhone 12, but Nikkei's sources indicate that BOE's panels may be adopted next year, which is good news for LG Display this year, but would diminish its role as the main alternative to Samsung in 2021.
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Apple isn’t going to use inferior screens intended for “other phones”. Apple’s screens, as Apple has stated, use Apple technology, but are made by Samsung, and now, others.In the meantime, Apple still had to pay Samsung a hefty fine for missing the OLED order target?:oops:
I am guessing these LG displays must be either way cheaper than Samsung’s, or they were meant for completely different phones and Apple couldn’t just use the Samsung displays across the line.
if you bothered to read the entire article, you would know that Apple is intending, and has been for several years, to diversify its supply chain involving screens. This is not something we just learned. Apple has been trying to get LG’s screen quality up to the point where Apple could use them. There are two,other screen suppliers Apple has been working with as well.
and yes, it’s been thought that Samsung was taking advantage of the fact that they were the only one capable of supplying screens to Apple, and raising the prices as a result. No company likes when that happens.
I‘m surprised it took a whole 9 posts to get to the first one complaining about the lower quality of the not even delivered displays.In other words “dont buy the 6.1” iphone”
So the smaller and the cheapest 5.4” one will probably get a better display made by samsung?!
Please explain why a screen manufacturer has any impact on the type of RAM used. It doesn't make sense.That's the NON-Pro 6.1" that won't be getting the DRAM upgrade to LPDDR5 !
Choose wisely !
So the smaller and the cheapest 5.4” one will probably get a better display made by samsung?!
After several years of LG OLED panels on owned devices, I would say it's really bad news.Yay! That’s a good news!!!
They never caught up to Samsung's AMOLEDs (specially in reliability and color uniformity).