Apple Targeted in Multi-State Consumer Protection Investigation - MacRumors
Skip to Content

Apple Targeted in Multi-State Consumer Protection Investigation

Several states have undertaken an investigation that is seeking to determine whether Apple deceived customers, according to documents discovered by the Tech Transparency Project and shared by Axios.

appleproductlineup
Details on the investigation are sparse, and it's not clear what Apple is under investigation for. The documentation suggests that the Texas attorney general could sue Apple for violating deceptive trade practices in the state as part of a multi-state investigation, but little else is known.

The document that was shared with Axios is from March and it says that Texas AG's Consumer Protection Division initiated an investigation "for enforcement purposes," and if violations are found, "enforcement proceedings" will be initiated.

As Axios points out, the consumer protection law in Texas policies practices that are false, deceptive, or misleading, but again, there's no specific word on what Apple did to trigger the investigation. A spokesperson for Texas Attorney General Ken Paxton declined to comment to Axios on the investigation, as did Apple.

Apple also is facing a U.S. antitrust investigation alongside Google, Facebook, and Amazon, as well as an antitrust complaint from the European Commission, both of which are focusing on Apple's App Store fees and policies.

Apple CEO Tim Cook is set to testify in the U.S. antitrust hearing on Monday, July 27 at 12:00 p.m. Eastern Time.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 9, 2026 1:45 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Thursday August 6, 2026 7:03 am PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro Max's Larger Battery Capacity Allegedly Revealed

Monday August 10, 2026 9:37 am PDT by
The upcoming iPhone 18 Pro Max will be equipped with a nearly 12% larger battery compared to the iPhone 17 Pro Max, according to an apparent leak. An alleged photo of a battery pack for a Chinese model of the iPhone 18 Pro Max with a SIM card tray lists a capacity of 5,391 mAh, up from 4,823 mAh for the equivalent iPhone 17 Pro Max battery. The photo was shared on the Korean platform Naver...

Top Rated Comments

WiseAJ Avatar
79 months ago

Apple does plenty wrong, it's about time someone investigated them. They've been storing my data without my consent, and forcing me to use their ****** ecosystem that's buggier than a swamp in Lousiana.
If you feel that way then leave and use Windows/Android or whatever. No ones forcing you into their ecosystem.
Score: 4 Votes (Like | Disagree)
79 months ago

Texas, the new Florida.
Or those great set of East Texas Troll Courts.
Score: 4 Votes (Like | Disagree)
Saipher Avatar
79 months ago
Texas, the new Florida.
Score: 4 Votes (Like | Disagree)
79 months ago

Texas, the new Florida.
meh..Texas is just old Texas.
Score: 3 Votes (Like | Disagree)
Marshall73 Avatar
79 months ago
this is basically:

Apple have money, lots of it. States are haemorrhaging money. So, investigate Apple, find them guilty and fine them. Winning!
Score: 2 Votes (Like | Disagree)
thadoggfather Avatar
79 months ago
In fairness, its probably better the reason isn't known.

IF Apple did do something wrong, they can't prepare ways to obfuscate it in advance

--

I'm genuinely curious how they would've deceived customers though -- unless it has something to do with the weird trade in marketing pricing stuff that is never all that clear at face value but that wouldn't just relate to a few states.
Score: 2 Votes (Like | Disagree)