Apple and Lamborghini Team Up to Let iPhone Users View the New Huracán EVO RWD Spyder in Augmented Reality

Lamborghini today announced that all iPhone and iPad users will be able to view the new Huracán EVO RWD Spyder using Augmented Reality and Apple's AR Quick Look.

new lambo cover m
Apple users can visit the Lamborghini website from tomorrow on their ‌iPhone‌ or ‌iPad‌, tap "See in AR" next to the announcement of the Huracán EVO RWD Spyder, and then the vehicle will be viewable in AR. Users can rotate and expand the size of the car in order to look more closely at interior and exterior details, and take pictures of it in their environment.

According to Lamborghini, this AR Quick Look feature will soon be available for its entire range of vehicles. Apple SVP of Worldwide Marketing Phil Schiller commented on the launch of the AR feature, mentioning that the companies wanted people to be able to view the new Lamborghini model without having to leave their homes.

“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing.

“Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.”

To use AR on an ‌iPhone‌ and ‌iPad‌, you'll need iOS 11 or later and a device with an A9 processor or later. This includes the ‌iPhone‌ 6 and later, iPad Pro, ‌iPad‌ (5th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation), and iPod touch (7th generation).

Top Rated Comments

lunarworks Avatar
27 months ago
Wonderful for the 1000 people who will buy one.

Wouldn't it be "starting tomorrow" and not "from tomorrow"?
"From tomorrow" is more common in UK English.
Score: 8 Votes (Like | Disagree)
alexandr Avatar
27 months ago
does it have carplay? not getting it otherwise. just saying...
Score: 7 Votes (Like | Disagree)
lunarworks Avatar
27 months ago

So AR is for advertising, lol no wonder Tim thinks AR is huge.
There's also an untapped market for lonely nerds to project anime waifus into the world.
Score: 2 Votes (Like | Disagree)
DeepIn2U Avatar
27 months ago
I'm curious if that 5-yr old from Utah will get exclusive AR content on his phone? ;) He got a joy ride in a Lambo just yesterday after the whole driving on the HWY ordeal. Took his parents SUV to buy a Lambo in Cali for $3US dollars lol. Awesome tenacity and big dreams!
Score: 2 Votes (Like | Disagree)
Unregistered 4U Avatar
27 months ago

So AR is for advertising, lol no wonder Tim thinks AR is huge.
Gotta say, if every major media event came with a high quality 3D model I could place irl, I wouldn’t HATE that future :)
Score: 1 Votes (Like | Disagree)
MacD Avatar
27 months ago
Wouldn't it be "starting tomorrow" and not "from tomorrow"?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...