Apple and Lamborghini Team Up to Let iPhone Users View the New Huracán EVO RWD Spyder in Augmented Reality

Lamborghini today announced that all iPhone and iPad users will be able to view the new Huracán EVO RWD Spyder using Augmented Reality and Apple's AR Quick Look.


Apple users can visit the Lamborghini website from tomorrow on their ‌iPhone‌ or ‌iPad‌, tap "See in AR" next to the announcement of the Huracán EVO RWD Spyder, and then the vehicle will be viewable in AR. Users can rotate and expand the size of the car in order to look more closely at interior and exterior details, and take pictures of it in their environment.

According to Lamborghini, this AR Quick Look feature will soon be available for its entire range of vehicles. Apple SVP of Worldwide Marketing Phil Schiller commented on the launch of the AR feature, mentioning that the companies wanted people to be able to view the new Lamborghini model without having to leave their homes.

“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time,” said ‌Phil Schiller‌, Apple’s Senior Vice President of Worldwide Marketing.

“Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.”

To use AR on an ‌iPhone‌ and ‌iPad‌, you'll need iOS 11 or later and a device with an A9 processor or later. This includes the ‌iPhone‌ 6 and later, iPad Pro, ‌iPad‌ (5th generation or later), ‌iPad‌ mini (5th generation or later), iPad Air (3rd generation), and iPod touch (7th generation).

Top Rated Comments

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14 weeks ago
Wonderful for the 1000 people who will buy one.


Wouldn't it be "starting tomorrow" and not "from tomorrow"?

"From tomorrow" is more common in UK English.
Score: 8 Votes (Like | Disagree)
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14 weeks ago
does it have carplay? not getting it otherwise. just saying...
Score: 7 Votes (Like | Disagree)
Avatar
14 weeks ago


So AR is for advertising, lol no wonder Tim thinks AR is huge.

There's also an untapped market for lonely nerds to project anime waifus into the world.
Score: 2 Votes (Like | Disagree)
Avatar
14 weeks ago
I'm curious if that 5-yr old from Utah will get exclusive AR content on his phone? ;) He got a joy ride in a Lambo just yesterday after the whole driving on the HWY ordeal. Took his parents SUV to buy a Lambo in Cali for $3US dollars lol. Awesome tenacity and big dreams!
Score: 2 Votes (Like | Disagree)
Avatar
14 weeks ago


So AR is for advertising, lol no wonder Tim thinks AR is huge.

Gotta say, if every major media event came with a high quality 3D model I could place irl, I wouldn’t HATE that future :)
Score: 1 Votes (Like | Disagree)
Avatar
14 weeks ago
Wouldn't it be "starting tomorrow" and not "from tomorrow"?
Score: 1 Votes (Like | Disagree)

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