Apple is set to reopen its only store in Vienna, Austria tomorrow at 11:00 a.m. local time, marking the second store that's reopened outside of Greater China.
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Apple Kärntner Straße in Vienna will operate on limited hours, and like Apple's other reopened store in South Korea, the focus will likely be on repairs and purchase pickups rather than standard shopping and browsing.
All of Apple's stores outside of Greater China have been closed since March 14 due to the ongoing health crisis. Apple on April 16 reopened its sole store in South Korea, located in Seoul's Gangnam district.
During last Thursday's earnings call covering the second fiscal quarter of 2020, Apple CEO Tim Cook said that Apple planned to reopen stores in Austria and Australia within one to two weeks, so we can expect to see Australian Apple Stores reopening next.
Cook also said that Apple is planning to reopen "just a few stores" in the United States starting in May. Apple plans to examine the data and make decisions on whether to reopen on a city by city, county by county basis, following local guidelines and recommendations.
After stores in Austria and Australia reopen, stores worldwide could follow. Apple retail chief Deirdre O'Brien last Monday told employees that she expects Apple will open "many more stores" in May.
Top Rated Comments
First, your number is completely flawed without normalizing to population.your country is reporting 2,000 deaths/day and you are already thinking about store's openings.
Second, the COVID infection rate across the US varies greatly, from the most infected to least infected state is a factor of nearly 40x.
Thinking that the entire US must remain open or shut at once is like saying that the entire EU must stay closed until Italy completely recovers.
Yes because opening one store in a small country that has leveled off on infections will have them beat their "semester"good luck touching those infected screens. I'm not getting even close to one, but Apple needs to make this semester's revenue.
They are necessary. A lot of revenue comes from the stores. It’s important for customers to play with products in person and have a great experience from the team.Brick & mortar Apple Stores aren't really necessary. I bet they're realizing that now
Believe it or not a lot of people still don’t know Apple stores sell iPhones. They think it’s just all display and that they have to go through their carrier.I would be curious to know how many iPhone owners have visited an actual Apple store.
I must admit that I have a very warped view of this because there are at least seven Apple stores within a 45 minute drive of me. The closest one is six blocks away from where I typically work.
I realize that this is not the case for the vast majority of people. But when I pay a premium price I expect premium service to go along with it.
If you payed for AppleCare you get a free testing swab with every visit.Any guesses when they might reopen the U.S. stores? I would think the ones in CA may open prior to places like NYC, Detroit & other severely hit Covid-19 areas.