Apple Pledges Substantial Donation With Medical Supplies to Italy's First Responders and Medical Personnel

Apple CEO Tim Cook today announced on Twitter that Apple is making a substantial donation that includes medical supplies to Protezione Civile in Italy, with the funds set to help first responders, medical personnel, and volunteers working to combat the spread of the coronavirus in the country.

italyapplestore
Apple last week said that it has made multiple donations to the global COVID-19 response to help treat the sick and lessen the economic and community impacts of the pandemic. Apple has so far donated $15 million worldwide.

The company is also matching all employee donations two-to-one to support COVID-19 response efforts locally, nationally, and internationally.


In a tweet yesterday, Cook also said Apple was supporting Silicon Valley Strong, a new Bay Area initiative to help those harmed by the coronavirus outbreak. Donated funds are used to help senior citizens, disadvantaged kids, and people struggling from food insecurity.

In an announcement sent out last week, Cook said that Apple is indebted to first responders, doctors, researchers, public health experts, and public servants globally working to stop the spread of the virus.

There is no mistaking the challenge of this moment. The entire Apple family is indebted to the heroic first responders, doctors, nurses, researchers, public health experts and public servants globally who have given every ounce of their spirit to help the world meet this moment. We do not yet know with certainty when the greatest risk will be behind us.

And yet I have been inspired by the humanity and determination I have seen from all corners of our global community. As President Lincoln said in a time of great adversity: "The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew, and act anew."

That's always how Apple has chosen to meet big challenges. And it's how we'll rise to meet this one, too.

At the current time, Apple has shut down all of its stores around the world outside of Greater China, where the infection seems to have abated for the most part. Apple employees able to do so are working from home, and those who cannot are still receiving their pay from Apple.

Top Rated Comments

PickUrPoison Avatar
40 months ago

That’s significant, even for Apple
15 billio...oh, wait
Shameful, sad, pathetic comment.

Nothing Apple does is ever good enough for the Apple-hate crowd, is it?

Maybe in this time of human tragedy, it’s not the time for Apple bashing, huh? Maybe?
Score: 30 Votes (Like | Disagree)
jdblas69 Avatar
40 months ago

That’s significant, even for Apple
15 billio...oh, wait
$15 millon donated so far. And you have donated how much??
Score: 15 Votes (Like | Disagree)
GForensic Avatar
40 months ago

That’s significant, even for Apple
15 billio...oh, wait
Have to agree with others here....very shameful....very shameful indeed. Apple may do some questionable things once and a while but one thing they are is tremendously great at helping others in time of need. And this is one of those times. And yes, I am an Apple user but this story is about Apple as humanitarians and not just business people. Well done Apple....well done.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
40 months ago
Hat-tip to Apple and Mr. Cook.


That’s significant, even for Apple
15 billio...oh, wait
Was embarrassing yourself really that necessary? Be happy for others that Apple stepped up.
Score: 9 Votes (Like | Disagree)
BWhaler Avatar
40 months ago
Wonderful, and thank you Apple. Your ethics and stance on privacy is why I remain a customer through thick and thin.
Score: 8 Votes (Like | Disagree)
Mr. Dee Avatar
40 months ago
Wishing everyone in Italy blessings and fast recovery from this pandemic.
Score: 6 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
CarPlay Phone Call

General Motors to Phase Out Apple CarPlay Starting This Year in EV Transition

Friday March 31, 2023 8:43 am PDT by
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters). GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

iOS 16.4 Now Available for Your iPhone With These 8 New Features

Friday March 31, 2023 8:55 am PDT by
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and changes added with iOS 16.4,...
iOS 17 on Phone Feature

Three New iOS Features Coming to Your iPhone Following Apple Music Classical

Thursday March 30, 2023 7:13 am PDT by
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
apple mixed reality headset concept by david lewis and marcus kane

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Thursday March 30, 2023 4:50 am PDT by
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said. Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...