iOS 14 Leak Reveals Apple Developing New Augmented Reality App Codenamed 'Gobi' With QR Code-Like Tags

Apple is developing a new augmented reality app codenamed "Gobi," according to iOS 14 code leaked today by 9to5Mac.

The report claims the app would revolve around QR code-like tags that trigger an augmented reality experience, adding that Apple appears to be testing integrations with Apple Stores and Starbucks. "For instance, users would be able to hold up their phone in an Apple Store and view information about the products on display, get pricing, and compare features."

apple ar glyph
The report adds that Apple plans to make an SDK or API available to third-party companies to "provide their own tag identifiers, which would load up custom assets and scenery for that company," noting that this would be based on extensions built into App Store apps. It is unclear if the API would be widely available or limited.

For more new features and changes expected in iOS 14, keep an eye on our roundup.

Tag: 9to5Mac
Related Forum: iOS 14

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

amalmo Avatar
74 months ago

Apple is leaking quite a lot these days :)
Someone should put Apple in quarantine :)
Score: 4 Votes (Like | Disagree)
lunarworks Avatar
74 months ago

It's the developers internally testing iOS 14 that are selling this piece of information (or perhaps a device unit running it) for money. Tim can't start checking each developer if they're the one doing this. It might be hard to catch.
They probably aren't even selling it. It's the "I've got a secret and I wanna tell people!" factor.
Score: 3 Votes (Like | Disagree)
DarkCole Avatar
74 months ago
This sounds like another stepping stone for Apple AR Glasses.
Score: 1 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
74 months ago
I’m not being pessimistic, but this doesn’t sound like a compelling use case for AR.

Apple Stores, for instance, already have iPads next to most products on display that are used to browse pricing and information.

And as for Starbucks, they already have an app and information in store.
Score: 1 Votes (Like | Disagree)
Freida Avatar
74 months ago
Apple is leaking quite a lot these days :)
Score: 1 Votes (Like | Disagree)
Bokito Avatar
74 months ago
This sounds a bit like Qualcomm's Vuforia Library. It's an object recognition platform and you can attach actions to it in your own app. It worked pretty good at that time (about 5 years ago when I worked on such an app).

You can for example organise a fox hunt and have people scan objects that they need to visit in order to get the next message. I think this is quite fun and if Apple delivers it without issues it can be a big success.
Score: 1 Votes (Like | Disagree)