Instagram CEO Says iPad App Hasn't Been Made Yet Because 'We Only Have So Many People, and Lots to Do'

Monday February 17, 2020 5:50 AM PST by Mitchel Broussard

Instagram CEO Adam Mosseri took to the platform over the weekend to answer a few user questions on his story, shared by The Verge's Chris Welch. Among the many things asked, the topic of an official iPad app for Instagram was brought up, and Mosseri explained why we haven't seen one yet.

According to Mosseri, the company "would like to build an ‌iPad‌ app" for Instagram, "But we only have so many people, and lots to do, and it hasn't bubbled up as the next best thing to do yet."

Instagram is technically viewable on ‌iPad‌ in a number of ways, but the company has never released a first-party ‌iPad‌ app that's been optimized for the tablet.

Instagram users have been asking for an official ‌iPad‌ app nearly since the social network launched in 2010, the same year that the first ‌iPad‌ was released. Some alternatives include third-party Instagram apps for ‌iPad‌, browsing Instagram on the web on ‌iPad‌, or using the upscaled iPhone app on ‌iPad‌.


In another small tidbit shared during the Q&A, Mosseri explained that a very small group of Instagram users never see ads of any kind in the app, so that Instagram can "understand the effect of that."

Following the Cambridge Analytica controversy, Facebook and its family of companies have been pivoting and focusing on numerous security and privacy-related issues, as well as trying to make their platforms less hostile. As a recent example, Instagram began hiding "likes" from user posts last November, in an effort to "depressurize" the platform.

Amid all of the scandals, Instagram's original co-founders Kevin Systrom and Mike Krieger left Facebook in 2018, leading way for Mosseri's advancement from the Facebook news team to Instagram CEO.

Top Rated Comments

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6 weeks ago
Lamest excuse ever.
Score: 24 Votes (Like | Disagree)
Avatar
6 weeks ago
There are 44942 people working for Facebook Inc. according to Wikipedia.
They do not have enough people to create an iPad app? Oh, that’s right. 44941 people who work there are busy stealing and selling our data and the other guy is Mark Zuckerberg.
Score: 14 Votes (Like | Disagree)
Avatar
6 weeks ago
That excuse is insulting. Just say you don't want to do it.
Score: 14 Votes (Like | Disagree)
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6 weeks ago
they're owned by a billion dollar social media company...im sure resources are not that thin and unheard of. perhaps its time for a new service to enter the market.
Score: 14 Votes (Like | Disagree)
Avatar
6 weeks ago
in other words: "we have other priorities than trying to improve our users' customer experience"
because how could they possibly have the resources to build an an app for iPad that already has an iPhone counterpart - obviously impossible. people are demanding too much from such a small company
Score: 13 Votes (Like | Disagree)
Avatar
6 weeks ago
So this multi-billion dollar company just cant find a couple people to work on an iPad app.........right.
Score: 10 Votes (Like | Disagree)

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