Instagram Expected to Become 'More Tightly Integrated' With Facebook After Photo App's Founders Leave Company

Instagram co-founders Kevin Systrom and Mike Krieger have left Facebook, explaining in a statement this week that they are taking some time off to "explore our curiosity and creativity again." According to people familiar with the matter speaking to Bloomberg, Systrom and Krieger are leaving due to growing tensions with Facebook CEO Mark Zuckerberg.

Mike Krieger and Kevin Systrom at Instagram

In recent months, Zuckerberg is said to have become more involved in the day-to-day work going on at Instagram, and "more reliant on Instagram in planning for Facebook's future." Facebook acquired Instagram in 2012, and up until now Systrom and Krieger had been able to keep the photo-sharing app's brand independent from Facebook while using the larger social network's resources to expand.

With this year's Cambridge Analytica scandal, it's believed that Zuckerberg and Facebook are now leaning into Instagram's success as Facebook faces ongoing struggles. Facebook has even started talking about Instagram more often in its earning calls, with Zuckerberg recently stating that Instagram grew twice as fast being in the Facebook family as it could have on its own. Internally, Instagram employees said this was "unnecessary and unprovable."

Adam Mosseri, who came from Facebook's news feed team to be head of product for Instagram in early 2018, is the most likely successor for Systrom and Krieger. Through all of this, Facebook is predicted to "more tightly integrate" Instagram into the larger company, making Instagram less independent than it is now.
Without the founders around, Instagram is likely to become more tightly integrated with Facebook, making it more of a product division within the larger company than an independent operation, the people said.

For years, Systrom and Krieger were able to amicably resist certain Facebook product initiatives that they felt went against their vision, while leaning on Facebook for resources, infrastructure and engineering talent. A new leader may not be able to keep the same balance, or may be more willing to make changes that help the overall company at the expense of some of Instagram’s unique qualities.
As it stands now, Instagram has largely been able to avoid negative association with the Facebook brand after the data privacy scandal earlier this year. A few other apps under the Facebook umbrella have also faced departing executives in the wake of the scandal, with WhatsApp co-founder Jan Koum leaving Facebook in April, reportedly clashing with Facebook executives over the messaging app's strategy and Facebook's attempts to use WhatsApp personal data in ways to monetize the service.



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11 weeks ago
Time for users to leave Instagram too then. Hate Facebook with a passion.
Rating: 31 Votes
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11 weeks ago

In other words Instagram will suck now.


It was heading that way already. Sponsored ads in the timeline etc. From here on in, it will be a complete train wreck as FB monetises it into oblivion.
Rating: 16 Votes
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11 weeks ago
Poor instagram. All we really want is our chronological feed back.
Rating: 14 Votes
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11 weeks ago
If Facebook starts turning Instagram into more FB with more FB invasive spyware then I’ll kindly delete my account. It was only for fun anyway.
Rating: 13 Votes
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11 weeks ago
In other words Instagram will suck now.
Rating: 13 Votes
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11 weeks ago
well time to delete my instagram account since i dont wanna be spied on
Rating: 11 Votes
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11 weeks ago
The co founders leaving the company that they built is NOT a good look at all. Probably some politics within FB that they did not approve of and they were not going to stand around and let it happen under their watch.
Rating: 10 Votes
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11 weeks ago
I always wondered how much FB was involved behind the scenes on the service. The fact that the developers are walking away from an incredibly popular product that they created suggests FB was pushing hard against their wishes. FB is on the decline, so Zuck must want Instagram to be next.
Rating: 8 Votes
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11 weeks ago
Instagram has been getting really bad with the wannabe fake models living perfect lives and people obsessing about followers. It’s not a positive type of place for people honestly it’s so fake. Makes kids nowadays expect to have perfect lives. Look a certain way. Strive for something that’s not real.
Bring back MySpace’s I liked having my own custom wallpaper and music playlist and top 10 friends.
Rating: 8 Votes
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11 weeks ago
RIP. Fun while it lasted.

Rating: 5 Votes
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