Instagram to Start Hiding 'Likes' in the US This Week

by

Instagram is to begin testing hiding content "likes" in the United States this week. The change will first be rolled out to a limited number of accounts in the U.S., and users of those accounts will still be able to see how many likes they got on their own posts.

The plan was announced at WIRED25 by head of Instagram, Adam Mosseri, who also took to Twitter to share the news.

"It's about young people," Mosseri said during the Wired panel. "The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them."

"It means we're going to put a 15-year-old kid's interests before a public speaker's interest," he added. "When we look at the world of public content, we're going to put people in that world before organizations and corporations."

Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.


The Facebook-owned, photo-based platform has conducted similar trials in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. The removal of Instagram likes follows other recent user-focused changes, like the addition of a timer that shows users how long they've spent in the app, and the removal of the Instagram Activities feed.

Twitter CEO Jack Dorsey on Saturday praised Instagram's decision to bring its like-hiding experiments to the U.S., retweeting Mosseri's Friday tweet and adding the comment, "Great step."

Dorsey has previously questioned the wisdom of Twitter's own use of likes. At last year's WIRED25 summit, the Twitter chief said: "Right now we have a big Like button with a heart on it and we’re incentivizing people to want it to go up [to get more followers]. Is that the right thing? Versus contributing to the public conversation or a healthy conversation? How do we incentive healthy conversation?"

Twitter has since played down reports that it plans to kill off the like button, but has acknowledged that it continues to look at the function's use and how it fits in with the platform's aim to promote "healthy conversation."

Top Rated Comments

(View all)
Avatar
9 months ago
Can they remove all the "influencers" too? Thanks.
Score: 26 Votes (Like | Disagree)
Avatar
9 months ago
While I want to see goodness in this move, I think at the end of the day it’s just a way to hide more information from the user so the algorithm can have even more power over you.

This is, after all, Facebook we’re talking about. Altruism doesn’t exist there.
Score: 11 Votes (Like | Disagree)
Avatar
9 months ago
I saw a tweet that made good sense. This is about selling ads. Cutting out brands from working directly with users for paid posts and instead getting brands to pay Facebook for the ads.
Score: 6 Votes (Like | Disagree)
Avatar
9 months ago
Time for them to screenshot and put in stories lol
Score: 5 Votes (Like | Disagree)
Avatar
9 months ago
I’ve seen some articles stating that the reason for doing this is to “improve the mental health of users.” What kind of weak minded society have we turned into?

I’m in my mid to late 20s and have had an account on pretty much every social media platform since they started. Not once has my mental health been so negatively affected by the amount of likes other people receive or what content they post.

If your life is so dependent on the validation of others, then your parents did not raise you to be a strong, confident, and independent person. Quit social media and get a therapist for your issues if you can’t handle all that it entails.


I saw a tweet that made good sense. This is about selling ads. Cutting out brands from working directly with users for paid posts and instead getting brands to pay Facebook for the ads.

Now that makes a whole lot more sense. Shame on instagram for hiding behind the mental health excuse when it’s probably more about advertising.
Score: 5 Votes (Like | Disagree)
Avatar
9 months ago
I just heard thousands of insta bikini models scream in unison.
Score: 4 Votes (Like | Disagree)

Top Stories

5.4-Inch iPhone 12 Model Size Compared to Original iPhone SE and iPhone 7

Saturday July 4, 2020 9:44 pm PDT by
iPhone 12 dummy models based on leaked schematics have been starting to circulate online and in online marketplaces. Not happy with the circulating size comparisons between the rumored 5.4" iPhone 12 and the original iPhone SE models, MacRumors forum user iZac took matters into his own hands and purchased his own 5.4" dummy model to provide more detailed size comparisons between the original...

Apple Survey Asks iPhone Users What They Do With Old Power Adapters

Friday July 3, 2020 10:13 am PDT by
Amid multiple reports that Apple will no longer include a power adapter in its iPhone boxes starting with the iPhone 12 later this year, it appears Apple is surveying recent iPhone buyers to ask about what they've done with the power adapters that came with their previous iPhones. Screenshot via Twitter user @bedabb_ Apple's surveys typically cover numerous aspects of its products, but...

Top Stories: iPhone 12 Rumors, Apple's A12Z-Based Mac mini, Leaked iMac, and More!

Saturday July 4, 2020 6:00 am PDT by
With WWDC now behind us, our attention this week largely turned back to rumors, led by increasing claims that Apple controversially won't be including a power adapter in the box with the iPhone 12. We also saw a few other iPhone 12 rumors, signs of an upcoming iMac update, and some more information on timing of updates for Apple's smaller iPads. The other big topic this week was Apple's...

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

Kuo: Largan to Ship 'High-End' Camera Lenses for 'iPhone 12' From Mid-July

Friday July 3, 2020 1:56 am PDT by
Apple's upcoming "iPhone 12" will feature "high-end" lens arrays in the rear camera to improve image quality, according to respected analyst Ming-Chi Kuo. In a new research note seen by MacRumors, Kuo says Largan will supply the premium camera lenses to Apple for the phones from mid-July, although Apple has received the same components slightly earlier in the last couple of years....

First Arm-Based Macs to Be 13-Inch MacBook Pro and Redesigned iMac, Launches Coming in Late 2020 or Early 2021

Sunday June 21, 2020 9:18 am PDT by
Apple plans to introduce its Arm-based custom designed chips for Macs at WWDC, Apple analyst Ming-Chi Kuo said in a note to investors today, agreeing with an earlier report from Bloomberg. Kuo says that the first Mac models to adopt Arm-based chips will be the 13.3-inch MacBook Pro and an iMac with a redesigned form factor, with Apple planning to launch the new models in the in fourth...

Apple Bolsters Supply Chain for Future Mini-LED iPad Pro and MacBook Pro Models

Thursday July 2, 2020 3:03 am PDT by
Apple is rumored to be releasing a mini LED-backlit iPad Pro and a new mini-LED MacBook Pro series over the next 18 months, and the devices have just picked up two new suppliers, according to industry sources. DigiTimes today reports that two former Apple suppliers, Taiwan's Zhen Ding Technology and Flexium Interconnect, have entered the supply chain to make the flexible printed circuit...

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

Friday July 3, 2020 3:44 am PDT by
A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters. Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

LinkedIn Says iOS App Reading Clipboard With Every Keystroke is a Bug, Fix Coming

Friday July 3, 2020 1:08 pm PDT by
iOS 14 introduces a feature that alerts users when apps access their clipboards, and tons of apps have been caught clipboard snooping. LinkedIn is one of the iOS apps that has been reading user clipboards, and iPhone owners have complained that the app copies the contents of the clipboard with every keystroke. LinkedIn is copying the contents of my clipboard every keystroke. IOS 14 allows ...