Apple Shares New 'Powder' Shot on iPhone Video

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the ‌iPhone‌ 11 Pro.

Shot in the British Columbia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge.

Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.

Apple has shared dozens of "Shot on ‌‌iPhone‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌iPhone‌‌ model.

Apple's ‌‌‌iPhone‌ 11 Pro‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

Top Rated Comments

Winni Avatar
41 months ago
Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).

Why can't I stand American corporate advertising anymore?
Score: 5 Votes (Like | Disagree)
44267547 Avatar
41 months ago

Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).
Lets dial down the exaggeration a bit. Sure, Apple is using marketing to a higher level, but Apple doesn’t expect every consumer who owns the latest iPhone to record in the context the way they do. They’re simply demonstrating the capabilities the iPhone has with the latest camera features of what it can produce for results.

[The snowbrawl video you’re referring to, specifically highlighted the various sun-lighting through the trees, slow-motion capture, etc. Again, it might have been choreographed with ‘actors’, but that’s the capabilities _that_ iPhone has.]
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
41 months ago
Well done. A real shame some let negativity/cynicism trump and displace imagination/creativity in their lives.
Score: 4 Votes (Like | Disagree)
Ted13 Avatar
41 months ago

Because you’ve become totally cynical. Nothing has changed about advertising in that way. Why do you think ads have featured models, cowboys, athletes, and superheroes for decades? “Use our product and be like us!” The only thing that’s different today is an internet clearinghouse of comments like yours.
More to the point, if it was a Samsung, etc. ad from previous years, they would be using a $$$$$ Canon camera and lenses or at a minimum an iPhone. Here they are actually using an iPhone to promote an iPhone.

The other thing is - talented, zero budget up and coming film makers do exist, and they can use their existing a generation or two old iPhones to make a movie - which in the past they would have had to beg, borrow or steal $$$,$$$ in equipment and film to make it - now they can do it for literally nothing (a couple of hundred to buy Final Cut Pro software). The limiting factor is their talent, daring and imagination.

Example Tangerine which was entirely shot on an iPhone 5S:

https://www.rottentomatoes.com/m/tangerine_2015
Score: 3 Votes (Like | Disagree)
AppleHealth Avatar
41 months ago
Going to be honest.. the areal shots are great but everything up-close is very meh.

I’m not sure using snow is a good way to show the video quality. It needs to show colours and dynamic range.
Score: 2 Votes (Like | Disagree)
Kabeyun Avatar
41 months ago

Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).

Why can't I stand American corporate advertising anymore?
Because you’ve become totally cynical. Nothing has changed about advertising in that way. Why do you think ads have featured models, cowboys, athletes, and superheroes for decades? “Use our product and be like us!” The only thing that’s different today is an internet clearinghouse of comments like yours.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
airpodsd 3 purple 4

iOS 16.4 Seemingly References New AirPods and AirPods Case

Tuesday March 21, 2023 11:43 am PDT by
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968. There have been no rumors that new AirPods are on the horizon, and it is early for...
iOS 16

Apple Seeds Release Candidate Versions of iOS 16.4 and iPadOS 16.4 to Developers [Update: Public RC Available]

Tuesday March 21, 2023 10:25 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
google bard

Google Opens Up Access to Bard AI Chatbot

Tuesday March 21, 2023 4:23 pm PDT by
Google today began allowing users to sign up to use Bard, its AI-powered chatbot that rivals Microsoft's Bing chatbot. First announced back in February, Bard is an experimental conversational AI service for Google Search. Those interested in Bard can join Google's waitlist to get access, and some users have reported getting invitation emails just hours after signing up. There are a long list ...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...