Apple Shares New 'Powder' Shot on iPhone Video
Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro.
Shot in the British Columbia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge.
Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.
Apple has shared dozens of "Shot on iPhone" photos and videos over the course of the last several years, updating the content with the launch of each new iPhone model.
Apple's iPhone 11 Pro, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.
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Top Rated Comments
Why can't I stand American corporate advertising anymore?
[The snowbrawl video you’re referring to, specifically highlighted the various sun-lighting through the trees, slow-motion capture, etc. Again, it might have been choreographed with ‘actors’, but that’s the capabilities _that_ iPhone has.]
The other thing is - talented, zero budget up and coming film makers do exist, and they can use their existing a generation or two old iPhones to make a movie - which in the past they would have had to beg, borrow or steal $$$,$$$ in equipment and film to make it - now they can do it for literally nothing (a couple of hundred to buy Final Cut Pro software). The limiting factor is their talent, daring and imagination.
Example Tangerine which was entirely shot on an iPhone 5S:
https://www.rottentomatoes.com/m/tangerine_2015
I’m not sure using snow is a good way to show the video quality. It needs to show colours and dynamic range.