Apple Pulls 'Rewound' App That Turned iPhone Into a Classic iPod

Last week, a music player app called "Rewound" surfaced on the App Store, with the purpose of bringing back classic music players through downloadable skins, including the iPod with its classic click wheel design.

Lots of people loved the iPod design for the nostalgia, but Apple wasn't a fan and has pulled the app from the ‌App Store‌.

Image via The Verge

In an article on Medium, Rewound's creators explain that Apple "killed" the app because it copied the iPod's design, charged a fee for Apple Music features, and, apparently, could be mistaken for an Apple-designed app.

Rewound disputes all of these charges, insisting that Apple was "salty" that users shared clickwheel skins (the app could be customized with multiple looks, though initial focus was on the iPod). From the Medium post:
- An optional scrolling motion to navigate a menu isn't Apple IP
- A button layout without a wheel or scrolling navigation isn't Apple IP
- Similar menu systems are found in all operating systems.
- Skins were user added/downloaded, we didn't include them in the app.
Rewound's developer says that the app can't be updated to get it re-approved without breaking the app for the 170,000 people who use it at the current time. A separate version is in the works, but the developer feels that it is "barely worth the time or effort to even try and humor them" as the developer believes Apple will continue to deny the app.

The developer plans to make a Rewound web app as an alternative that can be used on the iPhone "without Apple's approval," and is seeking $50,000 in funding for the project.

Top Rated Comments

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6 weeks ago
This will be a staple feature in iOS 14.
Rating: 33 Votes
6 weeks ago

The developer plans to make a Rewound web app [...] and is seeking $50,000 in funding for the project.

Cool app. But $50K, seriously? I think he's using the attention to get some quick cash from sympathizers.
Rating: 24 Votes
6 weeks ago
While the app/concept is certainly cool, the dev's response is pretty lame. There's zero question the app was copying the iPod hardware/software.
Rating: 22 Votes
6 weeks ago
Darn, I would have loved to have this app.
Too late I guess.
Rating: 18 Votes
6 weeks ago
Is anyone really surprised? The developer or us?
Brand protection because the brand is what took it over the trillion $ value.
Rating: 17 Votes
6 weeks ago
Really really surprised this made it through review
Rating: 15 Votes
6 weeks ago
if you ask me the only "salty" ones here are the developers
Rating: 15 Votes
6 weeks ago
This app should have come with iOS all along. When Steve Jobs stood on stage in 2007 and said the iPhone was an "iPod + Phone + Internet Communicator", this app should have been bundled in!

Yeah, if they already have the code and graphics created, I'm not sure why they need to raise another $50,000 to build a web app.

To be fair, the code for a native app is entirely different from code for a web app. Different languages. But a lot of the model and design could be transferrable between the two implementations, for sure.
Rating: 12 Votes
6 weeks ago
Well, unfortunately this is what happens when there's a 100% monopoly on the App Store.
Rating: 12 Votes
6 weeks ago
I don't entirely agree, but there is an argument that famous brands are obligated to defend their IP, because if it ever appears that they have abandoned it, it will be easier for others to (intentionally) copycat it

So sometimes what seems like a really jerky move is obligatory.

If this is the case, here, blame the lawyers, not Apple ..
Rating: 11 Votes

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