Apple Pays $25 Million for Billie Eilish Documentary Headed for Apple TV+ Rather Than Apple Music

Apple has paid $25 million for the rights to a Billie Eilish documentary that will be shown on Apple TV+ and follows the 17-year-old singer-songwriter's life after the release of her debut album in March, reports The Hollywood Reporter.


According to the report, the film is directed by R J Cutler and produced in collaboration with Interscope Records, and covers moments between Eilish and her family, as well as behind-the-scenes peeks at public appearances. The project is expected to debut in 2020.

Notably, the film will reportedly be released on ‌Apple TV‌+ instead of Apple Music, which has previously been host to documentaries about musicians, like Taylor Swift's The 1989 World Tour (Live) and Ed Sheeran's Songwriter.

The decision could signal a broader shift in Apple's content plans so that all the company's original programming is released exclusively on its new TV+ video streaming service, rather than being divided across two platforms.

Earlier this year, Apple removed the TV & Movies category from the Browse section of the Music app and started linking out ‌Apple Music‌ programming from its TV app listings.

Apple Music-hosted video content, currently discoverable from the TV app

Apple already bundles ‌Apple TV‌+ with its ‌Apple Music‌ student plan, which costs $4.99 per month, so hosting all video content in the TV app would make sense. Apple is also considering bundling ‌Apple Music‌, ‌Apple TV‌+, and its Apple News+ subscription service as early as 2020, according to Bloomberg.

Eilish kicked off Wednesday's inaugural Apple Music Awards with a bespoke performance based on her debut album When We Fall Asleep, Where Do We Go? The singer was also awarded ‌‌Apple Music‌‌'s Album of the Year as the most streamed album of 2019, and Songwriter of the Year, which went to both her and her brother FINNEAS.

Top Rated Comments

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8 weeks ago
Apple wastes so much money instead of putting it into better product development
Rating: 71 Votes
8 weeks ago
Who's Billie Eilish?
Rating: 52 Votes
8 weeks ago
I’d rather they put 25 million towards new emojis to be honest.
Rating: 47 Votes
8 weeks ago
I’m going to need y’all to stop posting articles about this “artist”. I do not understand how she became so popular, her “music” is literally just her whispering to a beat. #edgy #getoffmylawn
Rating: 47 Votes
8 weeks ago
Eww. Why
Rating: 24 Votes
8 weeks ago
Why don’t they lower the price of their products to reasonable levels instead.

Customers are clearly paying too much for their products if they can afford to blow $25m on this rubbish.
Rating: 19 Votes
8 weeks ago
Apple going for the younger crowd. Lock them in early on subscription services.

They know that iPhone revenue is starting to dry up.
Rating: 14 Votes
8 weeks ago


Apple wastes so much money instead of putting it into better product development


After purchasing Beats, management got addicted to the Hollywood parties and started looking for more projects that would let them justify hanging out in LA more often.
Rating: 13 Votes
8 weeks ago
The society has lost perspective to be so interested in a 17 years old 'kid' and willing to pay $25M. The valuation is commercial but makes social value sense in the bigger scheme of things. Just 17 years old!
Rating: 13 Votes
8 weeks ago


Who's Billie Eilish?


Just another dime-a-dozen, cookie cutter, manufactured starlet.
Rating: 11 Votes

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