Apple News+ Struggling to Get New Subscribers

Apple has been struggling to add new subscribers to its Apple News+ service that launched in March, according to a new report from CNBC that cites people familiar with ‌Apple News‌+.

When ‌Apple News‌+ debuted, Apple signed on approximately 200,000 subscribers within 48 hours, but has not had luck attracting many new customers. The subscriber count has not "increased materially from its first couple of days," based on information from CNBC's sources.

applenewsplus
‌Apple News‌+, which offers up access to magazines and newspapers for $9.99 per month, was promoted at launch, but Apple has not been heavily marketing it since then. Despite this, Apple is said to be committed to improving ‌Apple News‌ for years to come.

Publishers who thought the service would bring in more revenue are "disappointed" with poor sales. Apple takes 50 percent of the revenue from every ‌Apple News‌+ subscriber, while the rest of the money is doled out to publishers based on the amount of time that subscribers spend reading their content.

One publisher has received between $20,000 and $30,000 per month from ‌Apple News‌+, which is lower than expected. Another publisher told CNBC that while ‌Apple News‌+ revenue growth is lower than anticipated, advertising from the free ‌Apple News‌ product has consistently climbed.

A Bloomberg report from earlier today suggested Apple is considering a bundle that would include Apple Music, Apple TV+, and ‌Apple News‌+ for one monthly price, which could potentially make ‌Apple News‌+ more appealing because other services would be available alongside it. Such a bundle could be released as early as 2020.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

dan9700 Avatar
74 months ago
maybe cos its full of fake news
Score: 74 Votes (Like | Disagree)
GadgetBen Avatar
74 months ago
That’s because news promotes fear, anger and negativity to popularise content. Also, no one trusts what’s written anymore.

Who wants to pay to feel fear, anger and negativity?

Thats why my news is Macrumors! ?
Score: 61 Votes (Like | Disagree)
mrbobbo Avatar
74 months ago
Reason: nobody reads magazines anymore in the magazine format.
Score: 49 Votes (Like | Disagree)
JWD Avatar
74 months ago
Not surprised. I predict TV+ will have the same challenges. As of now, I do not plan to renew my free 1 year trial.
Score: 44 Votes (Like | Disagree)
tritian Avatar
74 months ago
I dropped it. The magazines were not great. The News+ service limited stories that I wanted to follow. Example: Seeing a story on LA Times (my local paper) that I wanted to tag and read later, that story could not be found in AppleNews+. No amount of searching would display it. I dont need Apple deciding which news stories I can even search for from a source.
Score: 36 Votes (Like | Disagree)
jayducharme Avatar
74 months ago
Maybe it's a reflection of the times we're in. Fewer people read, and even fewer people care about "news" (in the journalistic sense). People now seem to be attracted to articles that feed into their own world view. And there's plenty of that content currently free online.
Score: 25 Votes (Like | Disagree)