Apple TV+ Executive: 'We're Not Doing Demographic Programming'
WIRED has published a lengthy feature about Apple's foray into streaming video, and while many of the details are known, the article serves as a nice primer ahead of the launch of Apple TV+ on November 1.
![apple tv plus for all mankind premiere](https://images.macrumors.com/t/j9hH2Bz5MzSWjtif6cUDfxbRQrs=/400x0/article-new/2019/10/apple-tv-plus-for-all-mankind-premiere.jpg?lossy)
In an interview, Apple TV+ co-chief Zack Van Amburg said Apple is focused on quality rather than demographic programming. "No one here is sitting around saying we need to find the next show for males 18 to 34, or the next show for females older than 32. We're defining our programming by quality."
While TV shows on traditional networks are often aimed at capturing viewers between the ages of 18 and 49, a key demographic for advertising, Apple TV+ can avoid this since the subscription-based service has no commercials.
One of Apple TV+'s first series will be Ronald D. Moore's space-race drama "For All Mankind," with the article noting that Moore pitched the series with an impressive level of detail spanning up to seven seasons:
On the wall, a series of timelines and character profiles helped illustrate how the show might progress over the seven seasons that Moore and his writers had broken down. "The level of detail was overwhelming," Erlicht says. "Every aspect of the butterfly effect that would happen from the slightest change in that event." The executives walked out into the hallway, grinned at each other, and negotiated which one of them was going to give Moore the good news.
Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial. Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.
Full Article: Inside Apple's High-Flying Bid to Become a Streaming Giant
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...