Apple CEO Tim Cook Continues European Tour, Talks iPhone Pricing, App Store, Apple TV+ and More in Interview

Apple CEO Tim Cook is in Europe this week, visiting local Apple employees and App Store developers and even attending an Oktoberfest celebration.

Cook was in Munich on Sunday before traveling to Berlin, where he visited the offices of Blinkist, an app that distills non-fiction books into bitesize text and audio snippets, similar to CliffsNotes.

timcookgermaninterview
Cook also sat down for an interview with German news site Stern, and his comments were published today in German.

On the topic of the ‌App Store‌ and an anticompetitive lawsuit the U.S. Supreme Court allowed to move forward, Cook said (based on Google translation from German) that "no reasonable person would ever call Apple a monopolist." He said that offering apps through the ‌App Store‌ isn't a limitation, but at an advantage because of Apple's rigorous ‌App Store‌ policies that keep customers safe from malicious apps and illicit content.

[Translated From German] "Customers buy an experience from us, and this experience includes a trustworthy place to buy apps in which we curate and check all applications. " As a result, many apps would not come to the iPhone, such as pornographic offers, explains Cook. "But anyone can take their iPhone and access that content in the browser, but we do not offer it ourselves."

Cook went on to address complaints about Apple offering its own ‌App Store‌ apps and competing with developers.

We have 30 to 40 apps - versus more than two million others." Cook compares the App Store to a supermarket: "The likelihood that it has its own brand is very high, and who benefits from having another product on the shelf? The customer, and that's a good thing."

On the topic of Apple pricing, Cook said that Apple always tries to keep prices "as low as possible." "Fortunately, we were able to lower the price of the iPhone this year," he said, referencing the $699 price point of the ‌iPhone‌ 11.

Cook also answered questions about Apple TV+. When asked about whether Netflix sees the ‌Apple TV+‌ pricing ($4.99 per month in the U.S.) as a challenge, Cook said that he doesn't think competitors are afraid of Apple. "It's not whether Netflix wins and we lose, or we win and they win. Many people use multiple service and we're trying to become one of them."

Following his meeting with Blinkest, Cook moved on to France and met with Ubisoft and Pastagames and then visited students and professors at Polytech Montpellier. Cook also visited several Apple Stores, including Apple Kurfürstendamm, Apple Odysseum, and Apple Champs-Élysées.



Cook's full interview with German site Stern can be read in its original German (or through a translation) on the Stern website.

Top Rated Comments

Baymowe335 Avatar
41 months ago

The App Store revision process is NOT rigorous, they are mostly concerned with stupid features like "embracing the notch" or "shake to undo", and in-app purchases or subscription models.

Most Apps are loaded with trackers, privacy violations and have a huge size and they let all that slip until a site reports something and they take it down because "they are committed to privacy".

And yes, it is a monopoly because: 1) there are billions of devices and you can ONLY buy/get apps from their store, 2) You have to pay to develop and sell through it, 3) Apple offers no alternative option.
Wow, almost everything you said was nonsense.

Name 10 Apps loaded with trackers.

There are plenty of phones you can buy that don’t use the App Store.

You want to go to Disney World and ride Harry Potter too? It’s called vertical integration. Don’t want to use the App Store? Buy a Samsung, Pixel, LG, or Sony.
Score: 10 Votes (Like | Disagree)
78Bandit Avatar
41 months ago
I don't believe Tim at all when he says Apple tries to keep prices as low as possible. I firmly believe they are set at the level that he thinks maximizes profit, not a dollar more or less.
Score: 7 Votes (Like | Disagree)
rosegoldoli Avatar
41 months ago

The App Store revision process is NOT rigorous, they are mostly concerned with stupid features like "embracing the notch" or "shake to undo", and in-app purchases or subscription models.

Most Apps are loaded with trackers, privacy violations and have a huge size and they let all that slip until a site reports something and they take it down because "they are committed to privacy".

And yes, it is a monopoly because: 1) there are billions of devices and you can ONLY buy/get apps from their store, 2) You have to pay to develop and sell through it, 3) Apple offers no alternative option.
the alternative you seek is android
Score: 6 Votes (Like | Disagree)
matt_and_187_like_this Avatar
41 months ago

I don't believe Tim at all when he says Apple tries to keep prices as low as possible. I firmly believe they are set at the level that he thinks maximizes profit, not a dollar more or less.
These two statements do not contradict each other.
Score: 6 Votes (Like | Disagree)
mech986 Avatar
41 months ago

If TC really believes that Apple keeps its prices as low as possible, then might be care to explain why the Sport Band for AW (two slices of silicone) retails for £49?
It comes precisely made for the Apple Watch, comes with Apple packaging and an assurance of an Apple backed warranty, available through Apple’s website, Apple Store, and affiliated retail partners. Have a problem with it and you have some actual recourse.

Now buy that cheap(er) silicone band from some no name, off shore “brand” from Amazon, eBay, kiosk, guy down the street and what do you get? A cheap band that may or may not fit or hold well, probably cheaper materials, thinner, and what if it breaks? Any returns, warranty, physical store, etc.? Oh, it’s so cheap, it’s disposable, oh well, I’ll just get another...and another. So if it was half price, you get two in one year and it’s the same as one Apple band that lasts more than a year.

Sometimes you do get what you (don’t) pay for.


tim apple must really love the taste of crap, because he does nothing but spews it from him mouth everytime he talks. As in the past, the actual cost of an iPhone is probably around the $190 price point to build it. Throw in a little overhead for "R&D". Although, using the same design 3 years in a row seems to say otherwise in terms of those R&D dollars.
Honestly, they could sell the Phone for $300 easy and still churn a profit with this gen.
Ah, Samsung can probably make the same phone (or even cheaper) and they sell a ton of those $150-300 phones, about 85-90% of their total shipments - guess what, there’s very little margin in those phones despite the potential low costs, and they don’t even pay for the Android OS development while Apple does with iOS.

Just ask Sony, Motorola, Lenovo, Nokia, LG, HTC, even Essential how much profit they make on all their lines of Android phones. Oh yeah, NONE of them make any profits, they all lose money!

Apple works on a profitable and sustainable business model. They offer a high quality product, goods and services, software, hardware, user experience, and gee, they charge for that. People seem to like it, value it, and are willing to pay for it, and in return, they get it for the most part.

It is not Apple’s responsibility to make a “cheap” phone to match your needs, it’s to run a good business that endures and creates and sells products and services that people want AND will pay for. They are successful at that. If you want a cheap phone, you can get it anywhere through a cheap Android maker and model with free Android OS. Lots and lots to choose from too so no excuse on your part. Oh, but you want iOS? You want iMessage or FaceTime? You want a local company store for help? You want the longevity, superior used demand and resale value, and 4-5+ years of actual OS updates that are timely (within 2 days of release)?

Gee, you can’t get all of that with that cheap Android. Say you wouldn’t need it? Heh, just google all the different problems people run into with their Android phones and lame support. Sure, doesn’t mean Apple doesn’t drop the ball too, but at least in many areas of the world, you have a solid chance with Apple.


Noooo, you're wrong. The OP is right.
It would be like you buying a Honda, and then every tire store, auto part store, and mechanic telling you, you have to buy your parts from Honda. All tires are made of the same stupid rubber, but your Honda tires are gonna cost you $400 each rather then buying them at a Walmart auto care for $80 each, for no reason other then Honda wants to be greedy ******s and line their pockets.
Now clearly, this is all made up, and in the real world, no one would EVER stand for such ludicrous non-sense.
SO WHY, do people put up with that BS with apple?

You bought the phone, you should be able to do whatever the heck you want with it. Use whatever software, buy parts from where ever, etc.
Sorry, you used the wrong analogy. Try buying a Porsche. If you want Porsche performance, you buy Porsche parts and Porsche specified suppliers. Sure, you CAN put other makers parts on it, but you may not get the same performance, and if it breaks, Porsche isn’t going to back you up.

Just because you own it (your iPhone) doesn’t mean you aren’t going to screw it up with generic cheaper parts/software, etc. Your jailbreak, off site apps, generic off brand battery (from who knows where), your DIY repairs, etc. may, may, lead to damage, bricking, etc. and you’ve voided your warranty but you want Apple to somehow back you up and fix it. And if they don’t, you badmouth Apple to everyone even though they don’t sanction or support anything you did or want to do.

Do what you want, it’s a free country. But take responsibility for what you do and if you do brick your $700-1000 iPhone, man up, admit it and don’t cry to Apple. Or us. Can’t accept Apple’s corporate desire to avoid those situations by heavily regulating its products and trying to protect its reputation, however carefully cultivated? Then go elsewhere, plenty of “superior” hardware and open source software to play with to your heart’s content.
Score: 6 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
41 months ago
If TC really believes that Apple keeps its prices as low as possible, then might be care to explain why the Sport Band for AW (two slices of silicone) retails for £49?
Score: 5 Votes (Like | Disagree)

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...