Apple peppered ad breaks during last night's Emmy Awards with new mini trailers promoting original programming coming soon to its video streaming service, set to launch on November 1. The 15-second clips, which have also appeared on the Apple TV+ YouTube Channel, include sneak peeks at shows that will be exclusive to Apple+.


The first is for true-crime thriller Truth Be Told starring Octavia Spencer and Aaron Paul. According to Screen Times, Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.


Two other ads are for Servant, a 10-episode psychological thriller created and written by Tony Basgallop, who will also executive produce alongside M. Night Shyamalan.


The series follows a Philadelphia couple "in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home."

Both shows won't be immediately available to watch at the launch of ‌Apple TV+‌, but are expected to come in the weeks following.

Apple aired the new spots along with other clips for post apocalyptic drama See starring Jason Momoa, period drama Dickinson starring Hailee Steinfeld as poet Emily Dickinson, alternative history drama For All Mankind, The Morning Show starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, and kids' show Snoopy in Space.

‌Apple TV+‌ launches in 150 countries on November 1 and will cost $4.99 per month. Customers who purchase a new iPhone, iPad, Mac, iPod Touch or Apple TV hardware will also get free access to the service for one year.

Top Rated Comments

Justanotherfanboy Avatar
61 months ago

Those trailers are ominous enough to peak my curiosity.
They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
Score: 3 Votes (Like | Disagree)
2010mini Avatar
61 months ago

But nobody watched the Emmy Awards.
nobody? Not 1 single human in the entire world? You know this how exactly?
Score: 3 Votes (Like | Disagree)
2010mini Avatar
61 months ago
Those trailers are ominous enough to peak my curiosity.
Score: 2 Votes (Like | Disagree)
Gasu E. Avatar
61 months ago

nobody? Not 1 single human in the entire world? You know this how exactly?
He meant "nobody" among his vast network of friends and acquaintances, obviously.
Score: 1 Votes (Like | Disagree)
2010mini Avatar
61 months ago

They do look good! These 2 weren’t even on my radar...
Unrelated (and I hate to be “that guy”), but the phrase is “piqued my curiosity”, btw.
this is what happens when you use voice dictation And do not proofread
Score: 1 Votes (Like | Disagree)
FloatingBones Avatar
61 months ago

Those trailers are ominous enough to peak my curiosity.
But were they ominous enough to pique your curiosity ('https://brians.wsu.edu/2016/05/30/peak-peek-pique/')? :)
Score: 1 Votes (Like | Disagree)

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