Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only' - MacRumors
Skip to Content

Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites

Image via Neil Cybart

There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two ‌OLED‌ models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch iPhone, it's getting a dual-camera setup for the first time.

2019iphonescreensizes
Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio
Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13 16 inch macbook pro air trio

A mockup of a 16-inch MacBook Pro

Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade 1
As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundup: Apple Watch 11
Related Forum: iPhone

Popular Stories

airpods pro 3 pink

EU Drops Battery Removal Requirement for Apple Watch and AirPods

Wednesday July 15, 2026 7:02 am PDT by
The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries. The EU's Batteries Regulation generally requires consumer products sold in the region to let users swap out their own batteries, a push meant to keep devices in use longer and make it easier to recover...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 Launching in September With These New Features

Monday July 20, 2026 1:00 pm PDT by
With the Apple Watch Series 12 now just two months away, we have created a recap of rumored new features, with some more likely than others. Below, we have outlined everything rumored so far for the Apple Watch Series 12. More Likely New Chip After One-Year Hiatus While the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 all contain the same S10 chip as the previous...
apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...

Top Rated Comments

BJMRamage Avatar
91 months ago
going back to plastic-colored Apple Products!!

Score: 89 Votes (Like | Disagree)
ElectricPotato Avatar
91 months ago
Remember, when pricing is revealed the audience is supposed to applaud, not gasp in horror. Your next invitation depends on it.
Score: 73 Votes (Like | Disagree)
macduke Avatar
91 months ago
“By Innovation Only”

It takes "courage" to say that about a phone that is rumored to not have many changes.
Score: 60 Votes (Like | Disagree)
91 months ago
Lets see how boring it is going to be :)
Score: 60 Votes (Like | Disagree)
GeoStructural Avatar
91 months ago
The irony in that title...
Score: 52 Votes (Like | Disagree)
ApplesandOranges Avatar
91 months ago
Lets see how boring it is going to be :)
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.
Score: 39 Votes (Like | Disagree)