Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites

Image via Neil Cybart

There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two OLED models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch ‌iPhone‌, it's getting a dual-camera setup for the first time.

2019iphonescreensizes
Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio
Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13 16 inch macbook pro air trio

A mockup of a 16-inch MacBook Pro

Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade 1
As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundups: Apple Watch Series 6, iPhone 11
Buyer's Guide: Apple Watch (Caution)
Related Forums: Apple Watch, iPhone

Top Rated Comments

BJMRamage Avatar
25 months ago
going back to plastic-colored Apple Products!!

Score: 89 Votes (Like | Disagree)
ElectricPotato Avatar
25 months ago
Remember, when pricing is revealed the audience is supposed to applaud, not gasp in horror. Your next invitation depends on it.
Score: 73 Votes (Like | Disagree)
Freida Avatar
25 months ago
Lets see how boring it is going to be :)
Score: 60 Votes (Like | Disagree)
macduke Avatar
25 months ago
“By Innovation Only”

It takes "courage" to say that about a phone that is rumored to not have many changes.
Score: 60 Votes (Like | Disagree)
GeoStructural Avatar
25 months ago
The irony in that title...
Score: 52 Votes (Like | Disagree)
ApplesandOranges Avatar
25 months ago
Lets see how boring it is going to be :)
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.
Score: 39 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...